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A leading global organization at the forefront of digital innovation, dedicated to connecting people with the content they love. We are seeking a visionary and results-driven individual to drive customer acquisition and elevate brand awareness within critical, diverse cultural music sectors. This pivotal role offers the chance to make a significant impact, shaping marketing strategies and directly influencing market expansion. You will be instrumental in connecting with diverse audiences and fostering vibrant communities around music.
Job Responsibility:
Strategize and execute multi-channel online campaigns, including email and digital placements on proprietary and partner platforms, specifically tailored to engage diverse cultural audiences
Develop high-impact marketing collateral and sales tools to empower direct sales teams and support industry events, driving widespread brand adoption
Craft compelling marketing copy for both business and consumer-facing platform sections, collaborating with design teams to ensure visual assets authentically resonate with diverse cultural nuances
Serve as the primary analyst, compiling, scrutinizing, and presenting performance metrics to identify market trends, optimize campaigns, and inform critical investment decisions and leadership reporting
Cultivate and manage daily interactions with content creators and partners within the diverse cultural music ecosystem, ensuring all projects align with broader growth strategies and engaging regularly with senior leadership
Demonstrate strong ownership by defining and prioritizing your workflow across organizational boundaries, ensuring all strategic discussions and leadership syncs are data-backed and action-oriented
Requirements:
6–7 years of progressive experience in marketing, brand management, or a related field
Demonstrated professional background and deep expertise working within US Hispanic and Latin music markets
Strong analytical proficiency with proven experience in data analysis, utilizing metrics to justify marketing spend and demonstrate project ROI
Exceptional project management skills, capable of managing multiple stakeholders across creative, sales, and executive leadership teams
A Bachelor’s degree is required
Nice to have:
An MBA is highly preferred
A “consultant-style” mindset, adept at identifying market gaps and proposing scalable solutions for growth
Exceptional writing skills, with the ability to craft concise, professional business narratives and strategic documents