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The Marketing Manager is responsible for the planning, implementation, and management of specific marketing campaigns and initiatives for PARCEL Forum, aimed at driving brand awareness, generating leads, and increasing audience engagement. This role requires a strong understanding of marketing principles, excellent execution skills, and the ability to work collaboratively across teams to achieve campaign objectives. Reporting to the Marketing Director, you will manage key campaigns and contribute significantly to our marketing success.
Job Responsibility:
Plan, execute, and manage integrated marketing campaigns across various channels (digital, email, social media, etc.) based on strategic direction
Develop detailed campaign timelines, manage specific budgets, and coordinate deliverables
Coordinate with internal teams and external vendors to ensure successful campaign execution
Write and refine marketing copy for campaigns
Create compelling and engaging content for various marketing channels, including website landing pages, blog posts, social media updates, and email campaigns
Ensure all content aligns with brand guidelines and campaign messaging
Assist in managing content calendars relevant to assigned campaigns
Implement and manage day-to-day digital marketing activities, including SEO/SEM, social media marketing, and email marketing automation workflows for specific campaigns
Monitor and analyze digital marketing performance for assigned areas, providing insights for optimization
Stay current with digital marketing trends and platform updates
Track and analyze KPIs for assigned campaigns to measure effectiveness
Prepare regular reports on campaign performance, contributing insights and recommendations
Use data to inform tactical adjustments and optimize campaign elements
Assist in gathering market research and competitor information to support campaign planning
Collaborate effectively with the marketing team and other departments (Sales, Content, Events) to ensure alignment
Work with external vendors and agencies on specific campaign tasks
Requirements:
3+ years of experience in marketing, with hands-on experience executing multi-channel campaigns
Experience in events, media, or B2B marketing is a plus
Strong understanding of marketing principles and campaign management
Experience with digital marketing tools and platforms (SEO/SEM, social media, email marketing)
Excellent writing, editing, communication, and presentation skills
Strong organizational and project management skills
Analytical and problem-solving abilities
Experience with marketing automation platforms (e.g., HubSpot) and CRM systems
Experience with web analytics tools (e.g., Google Analytics)
Proficiency in MS Office Suite
Willingness and ability to travel 1-2 times a year
Nice to have:
Experience in events, media, or B2B marketing is a plus
Positive attitude, adaptable, and eager to learn
Ability to work independently on assigned tasks and collaboratively within a team
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