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The Marketing Manager is responsible for developing and executing strategic marketing initiatives that drive brand awareness, customer engagement, and revenue growth. This role requires a blend of creativity, analytical thinking, and leadership to manage campaigns across multiple channels.
Job Responsibility:
Develop and refine company-wide marketing strategies, objectives, and long-range plans
Lead creation of value propositions for product lines by translating customer needs and operational benefits into differentiated market positioning
Build deep market understanding by collaborating closely with sales, product, and operations teams to assess customer needs, competitive dynamics, and growth opportunities
Drive growth of existing products by identifying distribution channels, analyzing market size and volume potential, and providing data-backed customer targeting recommendations
Plan and execute promotional and advertising programs aligned with Sales & Marketing strategies
Monitor industry trends, market conditions, regulatory changes, and new product introductions to identify opportunities and forecast market potential
Maintain competitive intelligence on current and emerging competitors
Oversee development of sales and marketing collateral, including presentations, brochures, and product guides
Oversee marketing calendars, budgets, and vendor relationships
Develop and execute marketing strategies that align with company goals, often across multiple channels such as digital, social, email, and events
Develop strategies, pricing programs, and product offerings for website sales and online promotions
Lead planning and execution of tradeshow, exhibit, and sponsorship programs
Represent the company at major national and international trade shows
manage booth setup, teardown, and logistics, including occasional material pickup from shipping carriers
Supervise and support the day-to-day activities of the Samples Assistant
Requirements:
Bachelor’s degree in Marketing, Communications, Business, or related field
3-5 years of marketing experience, preferably in manufacturing, industrial products, packaging, paper, film, or materials science
Proven experience in marketing roles with increasing responsibility
Strong understanding of advertising, market research, marketing technology, and budgeting
Proficiency with marketing software and digital tools
Solid knowledge of digital marketing channels, analytics, and campaign management
Demonstrated success in planning product launches and events
Excellent communication skills with the ability to adapt to diverse audiences
Strong project management skills with the ability to prioritize and meet deadlines
Leadership skills with experience motivating teams and resolving conflicts
Analytical mindset with the ability to interpret data and translate insights into action
Willingness to travel for customer visits and trade shows