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We are looking for a dynamic and creative Marketing Manager to lead content strategies and enhance brand storytelling in Pompano Beach, Florida. In this role, you will drive multi-channel marketing campaigns, collaborate with teams to deliver high-quality creative outputs, and oversee social media and influencer initiatives. This is an excellent opportunity to make a significant impact on brand awareness and engagement while working in a fast-paced, collaborative environment.
Job Responsibility:
Develop and implement content strategies that align with business objectives and resonate with target audiences
Collaborate with internal teams to create and execute multi-channel marketing campaigns, ensuring cohesive messaging and branding
Manage social media platforms and influencer partnerships to increase brand awareness and engagement
Act as the creative lead, reviewing and refining marketing materials to maintain high-quality standards
Monitor campaign performance, analyze data, and apply insights to optimize marketing strategies
Oversee the creation of digital and visual content, including video, motion graphics, and written materials
Identify opportunities to enhance brand storytelling and elevate creative standards across all channels
Coordinate with performance teams to track results and implement actionable improvements
Foster relationships with external partners and influencers to strengthen brand presence
Utilize project management tools to streamline workflows and ensure timely delivery of marketing initiatives
Requirements:
Minimum of 5 years of experience in content marketing, creative strategy, or brand storytelling roles
Proven background in the retail or product industry
agency experience is preferred but strong in-house experience is also considered
Exceptional writing, editing, and storytelling skills across various digital formats
Ability to lead creative teams and facilitate effective ideation sessions
Familiarity with e-commerce platforms and retail environments
Proficiency in managing creative development across copy, visual design, video, and motion graphics
Knowledge of project management tools such as Asana, Monday.com, or ClickUp
Nice to have:
Experience with influencer campaigns and creative testing for optimization is a plus
What we offer:
medical, vision, dental, and life and disability insurance