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The marketing manager is responsible for the implementation of PGA’s marketing (pursuit) plan. This professional will manage internal resources and databases and will be responsible for monitoring all active pursuit efforts. A strong knowledge of all aspects of the pursuit process and operations is required, as well as a clear understanding of the funding and procurement programs for PGA’s primary clients. This position supports career growth and leadership within a firm committed to elevating both communities and its people.
Job Responsibility:
Supervise, mentor, and support assigned marketing coordinators and other marketing staff, as appropriate
Conduct comprehensive QC and/or QA reviews for pursuit deliverables
Manage/monitor workload and task assignments for marketing coordinators
Manage oversight of FDOT Consultant Acquisition Plans (CAPs), Planned Advertisements, and Municipal ad postings to ensure internal records and tracking are up to date.
Review technical copy and edit for optimal quality and ease of understanding
Manage firm’s subconsultant strategy for assigned regions/market sectors, including identifying potential teaming partners and facilitating or overseeing outreach
Support CIP reviews for assigned regions/market sectors municipalities and incorporate into PGA’s capture plans
Encourage “mining” of continuing services contracts
Execute teaming arrangements and build relationships with marketing counterparts at teaming firms
Review previous shortlist interview and presentation recordings for insight and competitive review
Manage the health of the firm’s CRM system, ensuring that all Project/Pursuit, Firms, Contacts, and Activity records are reliable and up to date.
Monitor or lead preparation of pursuit shortlist interviews and presentations
Manage the firm’s boilerplate database
Support the Marketing Group with any miscellaneous tasks, as necessary
Requirements:
Bachelor's degree in marketing, communications, business or a related field
Post-graduation experience of 8+ years, preferably in the transportation engineering field
Excellent proficiency in Word, PowerPoint, Excel, and Outlook
Excellent proficiency in Adobe InDesign, and potentially additional Adobe products
Excellent attention to detail and organizational skills
Excellent verbal and written communications skills and the ability to interact with a variety of personality types
Ability to effectively prioritize assignments and manage resources
Demonstrates excellent ability to work in a fast-paced environment, adhering to firm deadlines, while delivering quality work
Advanced experience managing a CRM database and ability to manage records
Nice to have:
Related experience may be considered instead of the required education