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This is a key role within the marketing team, responsible for leading and delivering marketing activity across both The Light and All Star Lanes. A core part of the role will be shaping how we bring our leisure offer to life. This includes a mix of established activities and newer experiences, each with different audiences, occasions and growth potential. You will work across multiple brands, audiences and propositions, ensuring activity is well planned, joined up and delivered to a high standard, while helping to build stronger awareness and engagement across our leisure offer. You will be expected to take ownership of key areas of activity, working across teams to drive plans forward and ensure delivery.
Job Responsibility:
Plan and deliver marketing across key trading periods
Lead campaigns end-to-end, from concept to review
Ensure leisure is consistently represented across all activity
Develop and promote leisure offers, boosting awareness and engagement
Tailor experiences to different audiences and occasions
Shape positioning, packaging and messaging
Monitor campaigns and activities
Use data to identify improvements and optimise performance
Feed insights into future planning
Take a joined-up view of the customer journey
Improve discovery, booking and overall experience with digital and site teams
Work closely with operations, sales and digital teams
Build strong relationships with site teams
Ensure consistency across all marketing channels
Requirements:
Experience in a marketing role within a multi-site or customer-focused business within hospitality, entertainment or retail sector
Understanding the challenges and opportunities in competitive socialising sector
Strong campaign planning and delivery experience
Able to manage multiple projects and priorities in a fast-paced environment
Ability to use data and insight to inform decisions
Confident working with different teams and stakeholders
Good judgement and attention to detail
An interest in experience-led, leisure or hospitality environments
A proactive mindset and willingness to take ownership
Curiosity to understand customers and how they engage with different experiences
Ability to balance creative thinking with practical delivery
What we offer:
Competitive salary
Employee perks, social events and discounts across venues
A genuine work/life balance
Private medical insurance
Life insurance
Wagestream – access to your earned £££ whenever you need
Up to 33 days holidays
Flexible working
The opportunity to be part of a new and exciting business venture
Employee assistance programme
Career development opportunities in a growing company