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We are looking for a dynamic Marketing Manager to spearhead social media and digital initiatives for a growing footwear brand in Los Angeles, California. This role will collaborate closely with the eCommerce team to craft and execute impactful marketing strategies aimed at enhancing brand visibility, customer engagement, and revenue growth. Ideal candidates will have a passion for building strong brand identities and a proven track record in digital marketing.
Job Responsibility:
Develop and implement comprehensive social media strategies to establish a strong and consistent brand presence across multiple platforms
Collaborate with the eCommerce team to ensure marketing efforts align seamlessly with sales objectives and customer journey goals
Plan and oversee content calendars, digital campaigns, and product launches to drive engagement and conversions
Lead wholesale marketing strategies, including organizing events at brick-and-mortar locations to boost brand visibility
Monitor and analyze campaign performance metrics, optimizing strategies to increase traffic, engagement, and revenue
Identify and pursue opportunities for expanding the brand's digital footprint, including partnerships, new platforms, and innovative content formats
Refine and maintain brand guidelines to ensure consistent messaging across all marketing channels
Work closely with creative teams, influencers, and external partners to produce high-quality content that aligns with the brand identity
Requirements:
5-7 years of marketing experience with a strong emphasis on social media and digital strategies
Proven experience in building and growing brand presence, preferably within the fashion or footwear industries
Expertise in content strategy, platform trends, and performance analytics
Strategic thinker with the ability to manage day-to-day marketing activities effectively
Excellent collaboration skills with a history of working cross-functionally, especially with eCommerce teams
Proficiency in email campaigns, digital marketing, and enhancing brand awareness
Strong understanding of social media platforms and their role in driving business growth