Marketing Manager Job at City & Guilds Training (Doncaster)

Marketing Manager

City & Guilds Training

Location:
United Kingdom , Doncaster

Category:
-

Contract Type:
Employment contract

Salary:

50000.00 GBP / Year

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Job Description:

This is a hands-on Marketing Manager role, with responsibility for developing and delivering marketing strategy. As the Marketing Manager for our training businesses, you will be the lead advisor to key stakeholders, including the Head of Sales, Head of Products, and Head of Customer Experience, to develop and deliver marketing strategies that get results—ensuring that marketing initiatives align with product development and sales strategies. You will play a critical role in driving growth and delivering customer-centric solutions.

Job Responsibility:

Collaborate closely with Product and Sales teams to ensure that marketing strategies are fully aligned with product development and sales initiatives
Foster synergy across the business by integrating marketing efforts with product launches, sales campaigns, and strategic goals
Collaborate with Product and Sales teams to ensure that marketing initiatives reflect the evolving needs and preferences of customers
Develop and implement customer-centric product marketing strategies that resonate with target audiences and drive engagement
Develop bespoke marketing strategies for each product line, enhancing differentiation and driving growth within the competitive landscape
Shape and communicate the customer value proposition narrative that sets each business unit / product / sector apart, focusing on unique value propositions and customer benefits
Conduct thorough market research and analysis to deepen understanding of market dynamics, customer needs, and competitor activities
Use insights to inform targeted marketing strategies and improve overall campaign effectiveness
Create detailed briefs for channel specialists in digital marketing, events, social media, and content to ensure consistent and effective execution of marketing initiatives
Effective and efficient management of the relationship with our website agency to ensure best-in-class user experience, consistent branding and content quality across all training websites
Management of comprehensive data collection ensuring GDPR, PECR and Governance compliance, ensure robust segmentation
Management of robust segmentation and persona management to drive data-driven customer experiences and strategic decision-making
Ensure robust data quality control and compliance
Effectively manage the creation of a wide range of content including blogs, case studies, social media posts, website copy, emails, and video scripts to engage markets and drive market share
Develop engaging content that resonates with target audiences and aligns with the brand voice and tone
Ensure all content is optimised for SEO to drive organic traffic and improve search rankings
Schedule and promote content on social media platforms, ensuring regular engagement and interaction with the audience to meet marketing objectives
Create email marketing content to nurture leads and drive conversions
Clearly articulate the goals, target audience, messaging, and deliverables for each campaign to guide channel-specific strategies
Establish key performance indicators (KPIs) to measure the effectiveness of marketing strategies and initiatives
Act as a key liaison between City & Guilds Training Companies, and the broader central marketing organisation, including IS&DP, facilitating effective communication and collaboration

Requirements:

Proven experience in product marketing or strategic marketing roles
Strong strategic thinking and analytical skills, with the ability to translate market insights into actionable marketing strategies
Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively with cross-functional teams
Excellent understanding of segmentation, targeting and data, including expert knowledge of the CRM system
Experience in developing and executing marketing campaigns that drive brand awareness and customer engagement
Strong project management skills, with the ability to manage multiple initiatives simultaneously and meet deadlines
Willingness to travel

Nice to have:

Experience in a Marketing Lead role in a Technical Training industry (Rail, Electrical, Construction, etc.)
Copywriting experience

What we offer:

25 days holiday plus bank holidays and possibility to purchase more days
Life Assurance
enhanced Company Pension
Employee Assistance Programme (EAP)
Retail Discount Centre
Free independent mortgage advice
Flu jab Voucher and Eye Care Voucher

Additional Information:

Job Posted:
February 04, 2026

Expiration:
February 17, 2026

Employment Type:

Fulltime

Work Type:

On-site work

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