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Marketing Manager

https://www.baxter.com/ Logo

Baxter

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Location:
India , Gurgaon

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Category:
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Contract Type:
Not provided

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Salary:

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Job Description:

The Marketing Manager is responsible for developing and executing comprehensive marketing strategies for our product portfolio, driving market growth, and ensuring all initiatives align with strict regulatory guidelines. This role requires a strategic thinker with a strong product background, excellent communication skills, and a proven ability to collaborate cross-functionally to achieve business objectives.

Job Responsibility:

  • Develop and implement annual and long-term strategic marketing plans, including market segmentation, targeting, and positioning for new and existing medical devices
  • Lead the planning and execution of Go-to-Market (GTM) strategies for new product launches, collaborating with Clinical, Regulatory, and Sales teams
  • Conduct continuous market research, competitive analysis, and customer needs assessments to identify trends, opportunities, and threats
  • Manage the product lifecycle, including product discontinuation and transition plans
  • Act as the market expert for assigned products, understanding technical specifications, clinical applications, and unique selling propositions (USPs)
  • Develop core marketing materials, including brochures, presentations, digital content, case studies, and training materials for the sales team and Key Opinion Leaders (KOLs)
  • Work with Clinical and Medical Affairs to generate and communicate clinical evidence supporting product claims and value propositions
  • Ensure all marketing collateral, promotional activities, and digital content strictly comply regulations, industry guidelines and company policies
  • Liaise with the Regulatory Affairs and Legal teams to obtain necessary approvals for all public-facing materials
  • Collaborate with the Sales team to develop effective sales tools, presentations, and training programs to enhance market penetration and product knowledge
  • Monitor product performance, analyze sales data, and track Key Performance Indicators (KPIs) to evaluate the effectiveness of marketing campaigns and adjust strategies as needed
  • Manage relationships with Key Opinion Leaders (KOLs) and participate in major industry conferences, trade shows, and clinical events
  • Develop and manage the annual marketing budget, ensuring optimal resource allocation

Requirements:

  • Bachelor's Degree in Marketing, Business, or a related scientific/technical field. MBA preferred
  • 10+ years of progressive marketing experience, with at least [5] years specifically in the Medical Device, Pharmaceutical, or Healthcare industry
  • Proven track record of successfully launching new products and developing effective marketing campaigns in a regulated environment
  • Deep understanding of the medical device industry, hospital/clinic purchasing processes, and clinical workflows
  • Exceptional written and verbal communication skills, including the ability to present complex scientific/clinical data clearly and persuasively
  • Strong analytical skills with the ability to interpret market data, financial metrics, and sales figures to make data-driven decisions
  • Expertise in working within a regulatory framework and ensuring compliance
  • Excellent project management skills and the ability to manage multiple priorities in a fast-paced, cross-functional environment
  • Proficiency with CRM and marketing automation tools e.g., Salesforce
What we offer:
  • Support for Parents
  • Continuing Education/ Professional Development
  • Employee Heath & Well-Being Benefits
  • Paid Time Off
  • 2 Days a Year to Volunteer

Additional Information:

Job Posted:
January 29, 2026

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