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Join a globally recognized technology leader at the forefront of innovation, where groundbreaking ideas become products that shape the future. This organization is dedicated to building intuitive, impactful experiences that connect and empower users worldwide—continuously pushing the boundaries of what’s possible in the digital space. We’re partnering with Aquent to find an exceptional Marketing professional ready to help define and launch cutting-edge products and features. In this highly visible role, you’ll drive product marketing strategy, influence product development, and shape how millions of users interact with technology. This is an exciting opportunity to inform internal and external stakeholders, deliver critical market insights, and lead launches and campaigns that drive education, engagement, and adoption at scale.
Job Responsibility:
Act as a subject matter expert for products and features, contributing to product development through market analysis, competitive insights, and industry trend forecasting
Lead the development of comprehensive marketing plans for regional and functional teams, including portfolio evaluation, goal prioritization, and positioning strategies
Define and implement product marketing frameworks across channels, and identify, track, and analyze key quantitative and qualitative business and product metrics
Validate market size and opportunity (users, revenue, growth, market share, profit) and identify new opportunities in partnership with cross-functional teams
Develop deep knowledge of the product and target audience to create compelling product positioning, messaging, and go-to-market plans for new features and offerings
Generate and synthesize user insights, ensuring the user voice is embedded in product development and marketing strategies
Drive product brand positioning, value propositions, and messaging tailored to multiple platforms and objectives
Independently create high-quality marketing content, collaborating with cross-functional and production teams to finalize and publish materials
Determine research needs and scope, managing user research initiatives in partnership with internal and external research teams
Lead and manage medium to large-scale campaigns, assets, communications, and programs aligned to OKRs, evaluating and optimizing performance across integrated channels
Requirements:
Strong expertise in product positioning and go-to-market strategy
Advanced data analysis and synthesis skills
Deep understanding of consumer behavior
Experience with situational leadership
Proven campaign management experience
Ability to create clear, actionable marketing briefs
Strong client and partner management skills
Background in brand management
Broad industry knowledge
Exceptional storytelling and communication abilities