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Aquent, a leading talent solutions partner, is seeking a dynamic and results-driven individual to join the growth team of a widely recognized digital payment platform. This is an incredible opportunity to make an immediate and significant impact by shaping the user journey and driving engagement for millions of users. You’ll be at the forefront of crafting compelling lifecycle marketing strategies that enhance user experience, foster loyalty, and accelerate growth for a cutting-edge financial technology company.
Job Responsibility:
Lead the planning, development, and implementation of growth strategies across owned channels (email, in-app, push) to drive user engagement and improve conversion
Analyze campaign results, determine actionable next steps for optimization, and distill results and takeaways for leadership and key stakeholders
Work with data and technical teams to develop robust segmentation for various campaigns and create dashboards to measure results effectively
Develop creative briefs to guide agencies, provide constructive feedback, and solicit appropriate reviews from key partners (Legal, Product, Brand)
Design and execute A/B tests to drive effective ROI and incremental lift, continually refining strategies
Refine integrations of various marketing tools to ensure precise campaign tracking and proper measurement
Collaborate with the Operations team to meticulously QA campaigns for final deployment, ensuring flawless execution
Requirements:
3-5 years of marketing experience, including at least 2-3 years in CRM, lifecycle, or retention marketing roles
Deep experience in lifecycle marketing, including hands-on execution across email, push, in-app, and SMS channels
Exceptional attention to detail, coupled with strong project management and QA capabilities
Strong stakeholder management skills, with the proven ability to work effectively and collaboratively across cross-functional teams (product, design, engineering, analytics, legal, etc.)
Proven ability to deliver measurable success
able to hit the ground running with minimal onboarding
Strong verbal and written communication skills with the ability to influence stakeholders
Highly analytical and comfortable with reporting and analysis of financial metrics
Bachelor’s degree or equivalent work experience
Nice to have:
Experience with enterprise-scale consumer marketing automation platforms and/or CDPs
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