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The Marketing Manager is a strategic and creative leader responsible for executing UWDOR's integrated marketing and communications plan. This role focuses on driving donor acquisition, enhancing brand awareness, and managing day-to-day marketing operations. The ideal candidate is a data-driven storyteller who can manage multiple projects, from the annual workplace campaign to major community initiatives, with precision and passion.
Job Responsibility:
Lead the development and rollout of marketing collateral for annual campaigns
Oversee the editorial calendar to ensure a cohesive voice across the website, email newsletters, and annual reports
Manage local media relationships and coordinate paid advertising efforts
Act as the primary contact for United Way Worldwide branding
Draft press releases, coordinate media interviews, and maintain a media contact list
Lead the production of high-impact video content for events and digital campaigns
Manage UWDOR's website content, ensuring it is current, SEO-optimized, and user-friendly
Utilize Google Analytics and social media insights to measure campaign ROI and provide quarterly reports
Requirements:
Bachelor's degree in Marketing, Communications, Public Relations, or a related field
3-5 years of progressive experience in marketing or communications
Proven ability to manage projects from concept to completion and provide guidance to junior staff or interns
Advanced skills in Adobe Creative Suite and Microsoft Office
Exceptional public speaking and professional writing skills