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Join Industrious as the Marketing Manager, Europe, where you’ll lead the launch of our new locations across Europe (UK, Germany, Netherlands, Belgium, and new markets) and accelerate growth and demand for new members in our spaces. Reporting directly to the Director of Marketing (US-based) and working collaboratively with local leadership, you will be the sole, dedicated marketing resource on the ground in Europe. Your primary focus will be operational marketing execution and serving as the essential link between local market reality and the global marketing team. You will be responsible for translating high-level strategy into effective, on-the-ground activations to generate qualified leads and drive brand awareness.
Job Responsibility:
Serve as the critical liaison between the European General Managers (GMs) and the US-based Paid Media team
Own the optimisation of the regional digital marketing budget
Gather, synthesise, and clearly escalate high-quality market intelligence to the US team
Act as the 'translation layer,' ensuring the US team has the necessary local context to efficiently manage and optimise paid media campaigns
Own and execute the GTM marketing playbook for new market and sub-market launches
Coordinate and execute all launch-related marketing activities
Continuously test new marketing activations, monitor results, and adjust the local playbook for maximum effectiveness
Guide local Sales and Unit Operations teams in developing and growing effective, small-scale strategic partnerships
Partner closely with regional Sales Leads and Unit Ops to support local broker marketing efforts
Foster extremely strong partnerships with local Sales and Unit Operations teams
Work with the US Corporate Brand team to coordinate high-level PR announcements and creative asset requests
Manage and oversee the execution of local agencies and freelancers as needed
Requirements:
4+ years of experience in an operational marketing role
Background in experiential real estate (e.g., flexible office space, hotels, gyms, or travel industry)
Demonstrable passion for the industry and a genuine 'doer' mentality
Proven ability to manage a Go-to-Market playbook, coordinate complex launches for physical locations, and translate data into actionable market intelligence
Strong understanding of digital marketing performance and metrics
Willingness to travel 2-3 times/quarter within the European region and periodically to the US headquarters
Bachelor's degree in Marketing, Business, or a related field is preferred
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