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Our client in the food and snack industry is experiencing significant growth and are looking for a part time Marketing Manager to support the strategy across local stores and national campaigns. You will drive brand awareness, customer acquisition, retention, and brand growth through innovative marketing initiatives.
Job Responsibility:
Lead all digital marketing efforts, including paid social, search, display and email marketing campaigns
Oversee email marketing strategy
Optimise customer acquisition cost (CAC) and lifetime value (LTV)
Implement data-driven growth strategies and conversion rate optimisation initiatives
Monitor performance, adjust campaigns and promotions, and implement strategies to improve ROI.
Collaborate with Business Development, Data, and NPD teams to segment stores and tailor marketing plans per store profile
Plan and manage seasonal and promotional campaigns that deliver measurable results at both local and national levels
Coordinate marketing launches across all channels, including in-store, digital, and PR
Monitor performance and iterate quickly to maximise ROI
Work closely with Operations, Finance, and Supply Chain to ensure marketing activity is aligned with capacity and profitability
Manage external agencies and suppliers effectively to ensure quality, efficiency, and impact
Requirements:
Proven experience as a Marketing Manager or senior marketing role, ideally within food and drink sector
Strong track record in digital performance marketing, local marketing, brand building, and customer acquisition
Commercially savvy, able to make marketing spend deliver measurable ROI and drive sales growth
Experience in a fast-paced, high-growth environment.
Data-driven mindset with strong analytical skills and experience using marketing analytics tools
Excellent communication, leadership, and stakeholder management skills
Strong creative vision with the ability to execute campaigns end-to-end