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We are looking for an innovative Marketing Manager to join our client in the Lansdale, PA area. This role is ideal for a strategic thinker with experience in B2B marketing and a strong background in brand positioning within the manufacturing industry. You will oversee the development and execution of marketing strategies to enhance brand visibility and drive measurable business growth. Candidates must have B2B Manufacturing industry experience to be considered.
Job Responsibility:
Develop and implement comprehensive B2B marketing strategies tailored to the manufacturing industry
Manage and optimize digital marketing campaigns, including paid social media, Google Ads, and email marketing initiatives
Oversee brand positioning efforts to strengthen market presence and align with company objectives
Utilize HubSpot and other marketing platforms to manage campaigns and analyze performance metrics
Conduct in-depth market research to identify trends and opportunities for business growth
Collaborate with cross-functional teams to ensure consistent messaging across all marketing channels
Monitor and refine strategies using Google Analytics and other tools to improve campaign effectiveness
Create engaging content that resonates with target audiences and supports lead generation
Establish and maintain strong relationships with industry partners and stakeholders
Track and report on the success of marketing initiatives to inform future strategies
Requirements:
Proven experience in digital marketing with a focus on B2B strategies
Must have leadership experience
Background in the manufacturing industry or similar sector is required
Proficiency in marketing tools such as HubSpot, Google Analytics, and paid advertising platforms
Strong understanding of brand marketing and positioning principles
Ability to design and execute effective email campaigns and content strategies
Analytical skills to interpret data and optimize marketing performance
Excellent communication and collaboration skills to work with diverse teams
Bachelor's degree in Marketing, Business, or a related field is required