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As Marketing Manager, you’ll play a key role in developing and delivering the marketing strategy for a portfolio of leading trade exhibitions and publications. You’ll work with the Marketing Associate(s) to deliver great campaigns and develop great relationships with both internal and external stakeholders to ensure we maximise attendance, engagement, ultimately deliver brilliant events. You’ll be confident in managing the various marketing demands across several products including exhibitions, conferences and magazines utilising a structured and logical process and your communication skills and attention to detail will be second-to-none.
Job Responsibility:
Develop and implement effective marketing plans for a portfolio of events and magazines
Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging
Take responsibility for leading and developing team members, setting objectives and managing performance
Effectively manage marketing budgets
Develop key relationships and partnerships with industry and sector media
Lead the execution of the marketing, promotions and communications campaign(s) and report on effectiveness and results
Report and analyse pre-reg and attendee data
Manage the creative/design process for marketing material – ensuring all comms are on-message
Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention
Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices to ensure marketing efforts are effective and successful, making recommendations and adjustments as appropriate
Content creation: Drafting compelling copy for promotional materials, website content, social media posts, and email campaigns. Proof-reading and signing off all comms
Campaign management: Planning, development, execution, and tracking of marketing initiatives across multiple platforms
Research and analysis: Conducting market research, analyzing data, and preparing reports to inform decision-making and strategy development
Leadership: Develop team members, coach and support, managing and improving performance
Collaboration: Working closely with cross-functional teams, including sales, operations, and design – building strong relationships and influencing upwards
Event support: Lead on-site marketing activities during trade exhibitions, including signage placement/visitor experience, gathering testimonials and social media content, building client relationships etc
Requirements:
Strong team leaderships skills – coaching mindset
Excellent written and verbal communication skills
Strong organizational and time management abilities
Excellent attention to detail
Strong IT skills including Microsoft Office, social media scheduling tools, website CMS systems, Email Service Providers/CRMs etc.
Excellent understanding of digital marketing principles and platforms, including Google Analytics
Analytical mindset with the ability to interpret data and derive actionable insights
Creative thinking and problem-solving skills
Ability to work effectively at pace on multiple projects
Flexibility and adaptability to changing priorities and deadlines
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