This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Work with the Senior Marketing Managers, Group Marketing Manager and Event Director, plus the wider team, to develop and implement marketing strategy, positioning, key messages and product strategy
Execute the marketing campaign(s) and report on effectiveness and results, ensuring all elements achieve required performance criteria
Work with the sales team to create sales campaigns, focused on both new client growth and increased client retention
Develop strategic audience development plans and ensure marketing communications accurately reflect event positioning and key messaging
Collaborate with partners to develop marketing campaigns, lead generation strategies and compelling materials for all revenue streams across live and digital products
Ensure all relevant stakeholders have reviewed external marketing materials before sign off, including Content Leads
Regularly review marketing plan, response rates/KPI’s, attendee demographics, and industry best practices
Strategise, manage, and optimise paid media campaigns across various platforms
Collaborate with an external PR agency to maximise brand exposure
Oversee and execute community building and social media strategies
Database management, list management, and development with the support of business intelligence and data teams
Provide accurate and timely reporting of key marketing statistics and forecasts
Manage marketing budgets, purchase orders, and liaise with Finance on reporting requirements
Manage all planning and execution of the registration process for visitors
Responsible for the delivery of all delegate, visitor, and attendee revenue generation, plus development of attendee/delegate pricing strategies and reporting
Requirements
Great writing skills
Ability to produce creative and well-thought-out marketing plans
Ability to manage multiple projects and deliver on time
Strong IT skills and systems management (e.g. experience working with CRM and CMS platforms, databases, email marketing and marketing automation software)
Knowledge of data protection regulations and experience of ensuring compliance in relation to email marketing / data sharing with third parties
Able to identify search words / key terms to be used in data segmentations based on industry knowledge
Experienced in devising and implementing digital marketing strategies and campaigns
Solid knowledge and experience utilising digital marketing tools (e.g., Google Analytics, Google Ads)
Flexibility to accommodate extended working hours as needed around key show times
What we offer
The chance to hone your skills in all aspects of marketing and learn from others
A genuine opportunity to develop your career, the company is growing quickly
A fair remuneration package, with a performance-related bonus