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Apex Systems Logo Apex Systems · IT - Software Development

Marketing Manager

United States, San Francisco 26.00 USD / Hour · Job Posted July 05, 2026
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Job Description

GitHub's Regional Marketing Team is expanding to hire a Marketing Manager, Developer & Scaled Marketing to drive developer awareness, adoption, and product usage at scale across the region. This role combines community-led developer engagement with scalable digital demand, creating a single owner focused on growing product usage and top-of-funnel reach.

Job Responsibility

  • Build and activate developer-focused programs that drive awareness, adoption, and product usage across the region
  • Own digital and demand orchestration regionally, ensuring always-on campaigns deliver consistent pipeline and engagement
  • Scale developer engagement through webinars, workshops, hackathons, and virtual series that meet developers where they are
  • Run signature programs including the Copilot Ambassador Program, local developer activation kits ("in-a-box"), developer workshops and hackathons, and paid and nurture campaigns
  • Partner closely with DevRel, Product Marketing, and Digital Growth to align programs to product priorities, audience needs, and regional demand goals
  • Localize and activate global campaigns and content to resonate with regional developer communities and priorities
  • Drive product adoption and usage growth, developer registrations and engagement, and digitally sourced and influenced pipeline
  • Continuously test, measure, and optimize programs to improve reach, conversion, and downstream product impact

Requirements

  • 5+ years (Marketing Manager) of B2B marketing experience, with a focus on developer marketing, scaled/digital marketing, or demand generation
  • Proven track record of building and scaling programs that drive measurable product adoption, registrations, or pipeline
  • Experience marketing to developer audiences and a genuine understanding of how developers learn, evaluate, and adopt tools
  • Hands-on experience running digital demand programs, including webinars, nurture campaigns, and paid media
  • Strong cross-functional collaboration skills, with experience partnering across DevRel, Product Marketing, and Digital/Growth teams

What we offer

  • Medical
  • Dental
  • Vision
  • Life
  • Disability
  • Other insurance plans
  • ESPP (employee stock purchase program)
  • 401K program with company match after 12 months
  • HSA (Health Savings Account on the HDHP plan)
  • SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
  • Corporate discount savings program
  • Other discounts
  • On-demand training program
  • Access to certification prep and a library of technical and leadership courses/books/seminars after 6+ months of tenure
  • Certification discounts and other perks including CompTIA and IIBA
  • Dedicated customer service team for consultants
  • Certified Career Coach
Apex Systems - All Job Offers

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