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Time Out Market is a global food and cultural market leveraging the editorial curation of Time Out Media to bring the best of the city together under one roof: its best chefs, restaurants, drinks and cultural experiences. We are seeking a Marketing Manager to enhance our brand presence, drive footfall and brand awareness, and ensure a seamless, exciting experience for our customers and partners. We are looking for a dynamic and creative Marketing Manager to lead our marketing initiatives across all platforms. This role will be crucial in managing marketing campaigns, public relations efforts, social media, coordinating entertainment, and maintaining strong relationships with our concessionaires. The ideal candidate will be passionate about food and culture and have a proven track record of success across the following key responsibilities.
Job Responsibility:
Develop supported by our HQ team and implement integrated marketing strategies that align with the company business objectives and drive increased visitor traffic and brand loyalty
Manage all aspects of public relations, including coordination of press releases and relations with media, influencers, and other industry leaders
Manage our social media presence, including Facebook, Instagram, TikTok and additional channels that may be deemed relevant. Create and publish engaging content tailored to our unique audiences
Plan and coordinate programmed entertainment and events that enhance the visitors’ experience and promote the Market’s vibrant atmosphere. Work closely with artists, performers, and other cultural entities
Responsible for digital campaigns across SEO, SEM, paid media, social media, email automation, and partnerships
Optimize campaigns to drive bookings, direct channel growth, and loyalty program engagement
Foster strong, collaborative relationships with all concessionaires to ensure they are aligned with the Market’s standards and goals. Act as the primary marketing liaison to support their promotional activities and enhance their presence within the Market
Ensure that all marketing and promotional materials are in line with our brand identity, including assisting in the creation and editing of promotional material
Collaborate with CRM team to grow engagement, retention, and lifetime value
Monitor and report on the effectiveness of marketing campaigns and events using predefined KPIs
Utilise data, trends and customer feedback to inform future campaigns and improve the visitor experience
Support incident / crisis responses – supported by our team – ensuring that the brand is safeguarded
Requirements:
Bachelor's degree in Marketing, PR, or a related field
At least 3 years of experience in marketing management, preferably in hospitality, retail or entertainment sectors
Demonstrable experience in managing marketing campaigns, PR initiatives, and brand activations across diverse geographies
Excellent communication, interpersonal, and presentation skills
Proven ability to manage social media platforms and craft engaging content
Experience in event planning and management
Nice to have:
Be commercially astute
Either have experience at or want to dive headfirst into a fast-paced transformative company in pursuit of excellence
Think globally
Have excellent communication and relationship building skills