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As a Marketing Manager at Pixelgen you will be responsible for managing all aspects of marketing activities in a start-up company with high ambitions in the Life Science research products field. This includes building awareness by developing and executing on marketing strategies to meet customer needs and maximize profits.
Job Responsibility:
Development and execution of marketing programs from start to finish, leveraging internal support and driving collaborations
Working on customer and market segmentation and defining positioning and messaging for respective customers/markets
Guide creative direction to meet objectives for all advertising and public-facing communications including digital, print and video assets
Manage content and updates for customer and internal touch points, participating in events and providing sales support both externally and internally
Build, maintain and conduct analytics reporting and extract insights for future campaign development and go-to-market strategies, complete with formal proposals, budgets and recommendations on tactics
Design, test and evolve lead nurturing tactics
Gather customer and market insights to inform outreach strategies
Requirements:
Proven experience developing marketing strategy plans and campaigns in the Life Science industry (2+ years)
Minimum requirement of Bachelor’s Degree in Biology, Molecular Biology, Marketing or equivalent experience
Excellent written and verbal communication skills
Strong project management, multitasking and decision making skills
Willingness to travel up to 40%
Nice to have:
Master’s Degree in Biology, Molecular Biology or Marketing
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