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The Marketing Manager at Inn at Perry Cabin leads the coordination and execution of the property’s marketing initiatives, working closely with agency partners, corporate teams, and on-property departments. This role supports brand consistency, content accuracy, and the timely rollout of campaigns that promote the Inn’s luxury coastal experiences.
Job Responsibility:
Serve as the primary on-property contact for all media inquiries
Coordinate all media outreach and activities
Plan and organize media visits
Escort and host media during site tours, meals, activities, and interviews
Coordinate internal departments to support media schedules
Track media visits, coverage, and follow-up needs
Manage the property website
Create and publish new pages
Update site content, imagery, and links
Produce and publish monthly blog content
Coordinate with the web agency
Work with SEO partners
Review the website regularly
Work to develop, load, and launch new and innovative packages
Coordinate package content across channels
Update or retire packages
Create and manage all web communications within the Revinate database
Maintain and update all email databases
Produce and distribute weekly and monthly communications to arriving guests
Develop and send newsletters, promotions, and seasonal updates
Oversee all group marketing opportunities
Manage on-property collateral
Oversee in-room messaging and marketing on guest room TVs
Maintain and update content within the property app platforms
Assist with the creation of print advertising
Coordinate all photography requests
Represent the Inn in the local community
Coordinate participation in tourism, charitable, and community events
Manage donation requests
Maintain all Inn memberships
Manage the property’s online media gallery and internal image libraries
Fulfill photo requests
Upload and organize new photography
Serve as the on-property photographer for basic digital needs
Requirements:
College degree in marketing, communications, hospitality, or a related field preferred, or equivalent work experience
Background working with or within a creative or digital agency is a plus
Experience with design and content platforms such as Adobe InDesign, Adobe Illustrator, WordPress, and Canva preferred
Strong proficiency with computers, business applications, and social media platforms
Excellent verbal and written communication skills
Proficiency in Microsoft PowerPoint and Excel
Ability to communicate clearly in English with guests, vendors, and team members
Ability to deliver friendly, efficient, and courteous service
Strong organizational skills with the ability to manage multiple projects and deadlines
Ability to analyze reports and prepare clear written communications
Comfortable accessing, inputting, and retrieving information from computer systems
Ability to work independently and exercise sound judgment in daily operations
Able to work under pressure while remaining organized, self-motivated, and collaborative
Positive, professional attitude and strong interpersonal skills
Knowledge of St. Michaels and the surrounding Eastern Shore area preferred
Ability to complete work in a timely, accurate, and thorough manner
Ability to work effectively with senior leadership, colleagues, vendors, and partners
Understanding of the luxury hotel environment and guest expectations
What we offer:
Comprehensive health insurance with employer contribution
Vision, dental, life, pet, and accident insurance options
401(k) program with an employer match and immediate full vesting