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Marketing Manager Unit

United States, Richmond · Job Posted January 07, 2026
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Job Description

The Field Marketing Manager is a creative, organized, and detail-oriented individual who has a passion for food, beverage, hospitality, and marketing. This role is responsible for driving the business forward through exemplary marketing initiatives and customer engagement programs. This individual will have the ability to think both creatively and strategically, while executing innovative, exciting, experience-driven solutions which continue to improve our premier program. Ability to communicate and work cross-functionally with a variety of teams, both internal and external is paramount to the success of this role.

Job Responsibility

  • Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
  • Strategic Planning, Innovation and Creativity: Develop Marketing Plans
  • new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
  • Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups. Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
  • Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
  • Build Relationships with clients, organization department heads and subgroups/ community groups

Requirements

  • At least 3 years of product, marketing and/or merchandising experience
  • People management experience for at least 2-3 direct reports
  • Bachelor’s degree or equivalent experience in business or marketing
  • Proven ability to increase sales and measure the impact/return on investment on implementation of programs
  • Demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
  • Excellent interpersonal skills including presentation, public speaking and client interaction skills
  • Ability to efficiently utilize social media and MS Office products to accomplish work tasks
  • Valid driver’s license and vehicle
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