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Marketing Manager - UMass Lowell

United States, Lowell Employment contract 80000.00 - 90000.00 USD / Year · Job Posted May 06, 2026
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Job Description

The Aramark Marketing Manager at UMass Lowell is responsible for supporting Aramark’s clients with product innovation, merchandising and promotions.  This role serves as a liaison between Aramark’s marketing team and client’s account locations, ensuring that client and consumers’ needs are met, while adhering to Aramark standards.

Job Responsibility

  • Conducts Marketing Research and Data collection: Focus groups, surveying, campus mapping, trend development/research, competitive pricing analysis
  • Strategic Planning, Innovation and Creativity: Develop Marketing Plans
  • new strategies and tactics for promoting existing or new locations to enhance sales and customer satisfaction
  • Sales Support: Develop and execute annual campaigns, including oral and written presentations, to various target groups
  • Support Business Development with Request For Proposal (RFP) responses, sales presentations and Client Business Reviews (CBRs)
  • Marketing: Coordinate special events, promotions, marketing collateral, media interaction, public relations, website updates, social media marketing
  • Build Relationships with clients, organization department heads and subgroups/ community groups

Requirements

  • at least 3 years of product, marketing and / or merchandising experience
  • people management experience for at least 2-3 direct reports
  • bachelor's degree or equivalent experience in business or marketing
  • proven ability to increase sales and measure the impact/return on investment on implementation of programs
  • demonstrated ability to be proactive and assertive in identifying and capturing growth opportunities, as well as thinking creatively and strategically
  • must have excellent interpersonal skills including presentation, public speaking and client interaction skills
  • must be able to efficiently utilize social media and MS Office products to accomplish work tasks
  • valid driver's license and vehicle

What we offer

  • medical
  • dental
  • vision
  • work/life resources
  • retirement savings plans like 401(k)
  • paid days off such as parental leave and disability coverage
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