Marketing Manager, Tech Portfolio

• Plan, execute, and manage integrated marketing campaigns across various channels (digital, email, social media, etc.) based on strategic direction
• Develop detailed campaign timelines, manage specific budgets, and coordinate deliverables
• Coordinate with internal teams (including Senior and Assistant Managers) and external vendors to ensure successful campaign execution
• Write and refine marketing copy for campaigns
• Create compelling and engaging content for various marketing channels, including website landing pages, blog posts, social media updates, and email campaigns
• Ensure all content aligns with brand guidelines and campaign messaging
• Assist in managing content calendars relevant to assigned campaigns
• Implement and manage day-to-day digital marketing activities, including SEO/SEM, social media marketing, and email marketing automation workflows for specific campaigns
• Monitor and analyze digital marketing performance for assigned areas, providing insights for optimization
• Stay current with digital marketing trends and platform updates
• Track and analyze KPIs for assigned campaigns to measure effectiveness
• Prepare regular reports on campaign performance, contributing insights and recommendations
• Use data to inform tactical adjustments and optimize campaign elements
• Assist in gathering market research and competitor information to support campaign planning
• Collaborate effectively with the Senior Marketing Manager, Assistant Marketing Manager, and other departments (Sales, Content, Events) to ensure alignment
• Work with external vendors and agencies on specific campaign tasks

• 3+ years of experience in marketing, with hands-on experience executing multi-channel campaigns
• Experience in tech events, media, or B2B marketing is a huge plus
• Strong understanding of marketing principles and campaign management
• Experience with digital marketing tools and platforms (SEO/SEM, social media, email marketing)
• Excellent writing, editing, communication, and presentation skills
• Strong organizational and project management skills
• Analytical and problem-solving abilities
• Positive attitude, adaptable, and eager to learn
• Ability to work independently on assigned tasks and collaboratively within a team
• Experience with marketing automation platforms (e.g., HubSpot) and CRM systems
• Experience with web analytics tools (e.g., Google Analytics)
• Proficiency in MS Office Suite
• Willingness and ability to travel 1-2 times a year as needed

Experience in tech events, media, or B2B marketing is a huge plus