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Marketing Manager - Supporting Healthier Choices

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pladis

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Location:
United Kingdom , Chiswick Park, West London

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Category:
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Contract Type:
Employment contract

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Salary:

Not provided
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Job Description:

As a Marketing Manager (9-Month FTC), you will set the vision and leading the agenda for Healthier Choices including the McVitie’s and Go Ahead brands, leading the brand strategy. In addition, you and your team will own the implementation, activation and execution across all touch points, working with our cross agency partners and commercial teams to build best in class growth plans, developing and delivering compelling and distinctive brand marketing programmes, and above all building marketing leading brands that people talk about! This role has 3 direct reports.

Job Responsibility:

  • Set the strategic direction for Healthier Choices and the McVitie’s Masterbrand, shaping both annual brand plans and long‑term growth
  • Embed consumer insight into all planning, driving a strong consumer agenda in collaboration with CMI
  • Identify growth opportunities in key demand spaces and deliver against annual commercial targets
  • Understand internal capabilities and challenges, addressing issues proactively to unlock opportunities
  • Build demand‑led innovation platforms and activation plans, ensuring HFSS‑compliant commercial strategies and on‑time project delivery
  • Act as brand guardian, delivering standout integrated marketing campaigns that drive fame, love, penetration, and category differentiation
  • Lead strong cross‑functional and external stakeholder collaboration, including sustainability communications and UKLT influence
  • Manage budgets, lead and develop a team of three, and guide cross‑functional teams through persuasive, relationship‑driven leadership

Requirements:

  • Sound Marketing / Commercial experience within Food / FMCG required
  • Demonstrated ability to manage a sophisticated portfolio and brand equity development experience
  • Passion for consumer centricity and developing consumer centric plans
  • Ability to use consumer insight into opportunity
  • Track record of leading award winning multimedia communications
  • Strong agency management experience
  • Solid understanding of UK&I consumer and market environment
  • Capable and experienced in developing strong commercial plans with a demonstrated ability in understanding key levers to drive profitable growth
  • Ability to develop long term growth strategies whilst tackling short term issues
What we offer:
  • Annual Incentive Plan (AIP) – this is the business’s annual bonus scheme
  • Car Allowance
  • Opportunity to self-enrol into Health Cash Plan
  • Private medical Insurance (if eligible by grade)
  • Enhanced parental leave and a supportive phased return-to-work program
  • Stakeholder Pension Scheme
  • Life Assurance Cover ~ upon enrolment to Stakeholder Pension Scheme
  • 25 days + bank holidays
  • Holiday Enhancement Scheme
  • 1 Volunteering Day per year
  • Cycle to work scheme
  • Discounted gym membership – Carlisle and Chiswick only
  • Discount and Cashback Scheme – make your everyday spending work hard for you on major high street brands, supermarkets and services
  • Access to Employee Assistance Programme
  • Financial Wellbeing Support
  • Access to great training and development opportunities

Additional Information:

Job Posted:
February 14, 2026

Employment Type:
Fulltime
Work Type:
On-site work
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