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Marketing Manager - Sector Marketing

United Kingdom, Edinburgh · Job Posted June 09, 2026
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Job Description

We are looking for an experienced and proactive Marketing Manager to support the delivery of our go-to-market strategies across Johnston Carmichael’s priority and established sectors. Location is flexible within our Scottish or Newcastle offices. This role is central to bringing our marketing strategy to life — translating sector priorities into impactful campaigns, initiatives, and activity that support growth, strengthen relationships, and enhance our presence in the market.

Job Responsibility

  • Sector marketing planning and delivery
  • Develop and deliver detailed marketing plans aligned to sector strategies
  • Lead the planning and execution of campaigns, events, and communications
  • Ensure a consistent, high-quality approach across all activity
  • Campaign development and execution
  • Translate strategy into targeted, insight-led campaigns across all areas of the marketing mix – events, digital, PR and brand campaigns
  • Work with internal teams and external partners to deliver activity across multiple channels
  • Ensure campaigns are aligned to commercial objectives and audience needs
  • A creative marketing thinker and executor of marketing tactics
  • Supporting commercial outcomes
  • Identifying opportunities for cross-sell through campaigns and content
  • Supporting targeted activity to drive sector growth
  • Contributing to activity that strengthens win rates, including targeted campaigns and insights
  • Managing tenders and proposals as needed, supported by the wider Marketing team
  • Insight, data and optimisation
  • Use analytics to support targeting, monitor performance, improve effectiveness of activity
  • Provide insight and recommendations to refine and improve marketing plans
  • Stakeholder management
  • Build strong working relationships with Partners, Directors, Senior Managers, and wider teams
  • Act as the day-to-day marketing lead for allocated sectors
  • Ensure stakeholders are engaged, informed, and supported
  • Coaching and team contribution
  • Support and coach less experienced members where appropriate
  • Contribute to a collaborative, high-performing team culture
  • Share ideas and continuously look to improve how we deliver marketing

Requirements

  • Excellent communication and stakeholder management skills, with the ability to influence at all levels
  • Experience in a Marketing Manager role within professional services or a B2B environment
  • Proven track record of developing and delivering marketing plans and campaigns aligned to business objectives
  • Strong knowledge of marketing trends, best practices, and innovative approaches
  • Analytical and data-driven, with experience using insights to optimise performance
  • Experience using CRM systems for targeting, reporting, and continuous improvement
  • Highly organised, able to manage multiple priorities and deadlines effectively
  • Proactive and results-focused, with a strong sense of ownership and initiative
  • Strong relationship-building skills and the ability to act as a trusted marketing partner
  • Collaborative team player who supports colleagues and contributes to a high-performance culture

What we offer

  • Work across high-priority sectors
  • Contribute to innovative campaigns
  • Help shape marketing that drives measurable growth
  • Partnership with stakeholders from Board to local teams
  • Collaborative team of 10 across brand, communications, digital, events and sector marketing
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