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We are looking for an experienced and proactive Marketing Manager to support the delivery of our go-to-market strategies across Johnston Carmichael’s priority and established sectors. Location is flexible within our Scottish or Newcastle offices. This role is central to bringing our marketing strategy to life — translating sector priorities into impactful campaigns, initiatives, and activity that support growth, strengthen relationships, and enhance our presence in the market.
Job Responsibility
Develop and deliver detailed marketing plans aligned to sector strategies
Lead the planning and execution of campaigns, events, and communications
Ensure a consistent, high-quality approach across all activity
Translate strategy into targeted, insight-led campaigns across all areas of the marketing mix – events, digital, PR and brand campaigns
Work with internal teams and external partners to deliver activity across multiple channels
Ensure campaigns are aligned to commercial objectives and audience needs
Identifying opportunities for cross-sell through campaigns and content
Supporting targeted activity to drive sector growth
Contributing to activity that strengthens win rates, including targeted campaigns and insights
Managing tenders and proposals as needed, supported by the wider Marketing team
Use analytics to support targeting, monitor performance, and improve effectiveness of activity
Provide insight and recommendations to refine and improve marketing plans
Build strong working relationships with Partners, Directors, Senior Managers, and wider teams
Act as the day-to-day marketing lead for allocated sectors
Ensure stakeholders are engaged, informed, and supported
Support and coach less experienced members where appropriate
Contribute to a collaborative, high-performing team culture
Share ideas and continuously look to improve how we deliver marketing
Requirements
Excellent communication and stakeholder management skills, with the ability to influence at all levels
Experience in a Marketing Manager role within professional services or a B2B environment
Proven track record of developing and delivering marketing plans and campaigns aligned to business objectives
Strong knowledge of marketing trends, best practices, and innovative approaches
Analytical and data-driven, with experience using insights to optimise performance
Experience using CRM systems for targeting, reporting, and continuous improvement
Highly organised, able to manage multiple priorities and deadlines effectively
Proactive and results-focused, with a strong sense of ownership and initiative
Strong relationship-building skills and the ability to act as a trusted marketing partner
Collaborative team player who supports colleagues and contributes to a high-performance culture.