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The Marketing Manager SADC is responsible for developing and implementing strategic marketing plans and managing commercial implementations for the Renal portfolio in the region. Duties include budget management, creating marketing programs, monitoring market trends, and building relationships with key customers and stakeholders. Additionally, the role involves product training, tender management, event organization with opinion leaders, and operational execution.
Job Responsibility:
Responsible for financial goals of assigned business units to achieve the Rena business targets and agreed growth plans
Responsible for Marketing budget allocation and Management
Develop marketing/operational plan, outlining and designing key activities and marketing programs
Setting overall products’ portfolio qualitative and quantitative objectives
Produce tactical plans for Key strategic markets/projects and lead team’s engagement in execution
Make regular field visits to Key accounts and KOLs
Excel in conducting product presentations and training
Communicate effectively within the Regional & global teams
Manage tools and collateral used by clinical & sales teams
Engage in tender management and pricing governance
Oversee events associated with key opinion leaders and advocacy groups
Segment key markets and design positioning and targeting strategies
Engage in financial budget development with the sales team
Issue marketing documents for higher management approval
Report products’ portfolio performance and recommendations.
Requirements:
Bachelor’s degree with a medical background is required (medical, Pharmacist, biomedical, and science background are highly preferred)
Extensive experience (5 years or more) in Marketing / Product Management in multinational/international medical device and/or pharmaceutical business (experience in Renal / Dialysis business is an advantage)
Post Graduate degree or master’s in marketing is an advantage
Potential travel time & in-field visits: around 50 - 60%