Marketing Manager, Retention Job at FreshBooks (Toronto)

Retention Marketing Manager - CRM

Location

United States of America , Somerville

Salary:

62700.00 - 83380.00 USD / Year

Puma Group

Expiration Date

Until further notice

Requirements

2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
Familiarity and high comfort level working in email service providers/CRM platforms and analytics tools (experience with Emarsys and dashboards a plus)
Experience with testing design and methodologies, personalization, and marketing automation
Experience with audience segmentation
Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
Keen creative eye with ability to translate business objectives into comprehensive creative briefs
Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
Solution-oriented with a penchant for strategic thinking and problem solving

Job Responsibility

Develop and execute CRM campaigns in the email channel with a primary focus on driving DTC and ecommerce revenue and improving conversion rates
Create omnichannel consumer lifecycle journeys in partnership with other Retention team stakeholders and define email automation touchpoints, business rules, and content
Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, QA, deployment, CRM agency collaboration, and reporting
Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
Implement new CRM technologies and innovations to personalize and segment communications
Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
Define and optimize audience segmentation strategies and create audience segmentations for all email campaigns and automations
Collaborate with site and other channel owners to prioritize and execute omnichannel CRM tests
Lead acquisition initiatives by partnering with site/app partners to drive email opt-ins and optimize sign-up journeys and touchpoints

What we offer

Bonus
Benefits

Retention Marketing Manager

The digital healthcare market is a very exciting and competitive space that has ...

Location

United Kingdom; Germany , London

Salary:

Not provided

ZAVA

Expiration Date

Until further notice

Requirements

Min 5+ years of experience in CRM, Email marketing and Retention activities
Deep understanding of customer lifecycle
Hands-on experience building email and SMS campaigns, segmentation, HTML design, and deliverability management
Proficiency in complex automated journeys and data-driven marketing
Email deliverability knowledge
Proven experience in validating hypotheses, and familiarity with testing models as well as statistical significance
Familiarity with implementing complex user segmentation to optimise over user journeys
Hands-on experience with HTML & CSS
Fluent German language skills - written and verbal (essential)
Fluent English - good enough to communicate with internal teams

Job Responsibility

Own and evolve the Retention and CRM strategy for ZAVA Germany, supporting on UK, aligned with business objectives and senior leadership direction
Define and own the CRM and lifecycle roadmap, balancing short-term performance with long-term growth
Drive innovation in Email and SMS marketing through personalisation and automation
Lead the strategic planning and execution of multi-cycle omni-channel campaigns
Implement and refine processes for QA, A/B testing, list segmentation, and personalisation
Own CRM platform capability, including tooling strategy, governance, access, and best practices
Identify opportunities to improve technical setup, automation, and data usage
Analyse campaign performance data to uncover trends, generate insights, and drive continuous improvements
Own retention and lifecycle performance measurement, including LTV, retention rates, churn, and engagement metrics
Create reports highlighting key performance indicators like open rates, click-throughs, conversions, and unsubscribes

Fulltime

Loyalty & Retention Marketing Manager

As a member of the Global Marketing team, the Loyalty & Retention Marketing Mana...

Location

United Kingdom; United States , London; Jacksonville

Salary:

Not provided

Medius

Expiration Date

Until further notice

Requirements

B.A. or B.S. in marketing, marketing communications, advertising, business or related degree
7+ years marketing, marketing communications, advertising or related experience
SaaS experience a plus
Experience developing and executing successful marketing plans to drive customer loyalty and retention
Experience working in international marketing is highly desirable
Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business
Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau)
Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred
Proficiency in Microsoft Word, PowerPoint and Excel

Job Responsibility

Develop a deep understanding of the Medius customer lifecycle including what key customer personas need and want post purchase
Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
Develop and execute high-impact marketing programs from concept development to campaign deployment, including managing agency relationships and budget
Develop case studies and feed sales reference process as part of loyalty program
Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business
Work with field marketing teams to understand unique market needs, drive program execution and facilitate best practice sharing
Collaborate with the Digital Team to develop content for the customer center and other customer content for Medius corporate web sites and the qualified chatbot
Build relationships at all levels across Marketing and customer success teams
Provide input to marketing automation systems capabilities, data needs and related processes to improve agility and time to market of lifecycle campaigns
Serve as an internal evangelist for our customers

What we offer

Great Team
Opportunity for Career & Professional Development
Collaborative and Meritocratic work culture
Supportive Leadership
Employee-centric business
Worldwide workforce, top talent
Great culture
Leadership that inspires you
Fast growth and a progressive and competitive product roadmap
Trust and openness

Fulltime

Senior Manager, Growth Marketing, Retention

We’re looking for an experienced Retention Marketer (and people manager!) to joi...

Location

United States , San Francisco

Salary:

175000.00 - 190000.00 USD / Year

Strava

Expiration Date

Until further notice

Requirements

7+ years of experience in lifecycle marketing, email marketing, or CRM
Experience working in marketing automation tools (such as Iterable) to build personalized push & email journeys
2+ years of experience managing direct reports with a proven track record
Strong communication and collaboration skills - Ability to effectively link between teammates and cross-functional partners across the organization
Experience with A/B testing, experimentation tools (such as Eppo) and reading reporting tools (such as Tableau)

Job Responsibility

Own a key business area: Oversee and be a key driver of our free product retention strategy, developing a roadmap and learning agenda toward a clearly defined goal
Lead a high performing team: Manage at least two direct reports, coaching them toward their professional development goals while optimizing their workload to prioritize for impact
Collaborate with cross-functional teams: As a data-driven growth marketer, you excel at working closely with Product, Engineering, Design, and Marketing teams to improve email, push and in-app touch points for incremental impact and insights
Build and launch personalized campaigns: One size fits all does not work for Strava’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
Consistently measure and report performance & takeaways: We run fast-paced, impactful campaigns to optimize for takeaways. You’ll rigorously A/B test and implement a takeaway agenda that improves metrics across the funnel
Empower others: Through clear documentation, playbooking, and socialization you will help others achieve their goals, amplify your impact, and reinforce your subject matter expertise

What we offer

Offers Equity

Fulltime

Senior Retention & Email Marketing Manager

Own CRM for ZAVA Germany, one of Europe’s fastest-growing digital health brands....

Location

United Kingdom , London

Salary:

Not provided

ZAVA

Expiration Date

Until further notice

Requirements

5+ years of experience in CRM marketing
Deep understanding of customer lifecycle
Hands-on experience building email and SMS campaigns, segmentation, HTML design, and deliverability management
Proficiency in complex automated journeys and data-driven marketing
Email deliverability knowledge
Proven experience in validating hypotheses, and familiarity with testing models as well as statistical significance
Familiarity with implementing complex user segmentation to optimise over user journeys
Hands-on experience with HTML & CSS
Fluent German language skills - written and verbal (essential)
Fluent English - good enough to communicate with internal teams

Job Responsibility

Own and evolve the Retention and CRM strategy for ZAVA Germany, aligned with business objectives and senior leadership direction
Define and own the CRM and lifecycle roadmap, balancing short-term performance with long-term growth
Drive innovation in Email and SMS marketing through personalisation and automation
Lead the strategic planning and execution of multi-cycle omni-channel campaigns
Implement and refine processes for QA, A/B testing, list segmentation, and personalisation
Own CRM platform capability, including tooling strategy, governance, access, and best practices
Identify opportunities to improve technical setup, automation, and data usage
Analyse campaign performance data to uncover trends, generate insights, and drive continuous improvements
Own retention and lifecycle performance measurement, including LTV, retention rates, churn, and engagement metrics
Create reports highlighting key performance indicators like open rates, click-throughs, conversions, and unsubscribes

What we offer

33 days per annum pro-rata (inclusive of public and bank holidays) + birthday off
Free access to Wellness Cloud, advice, counselling, and corporate discounts
Healthcare cashback plan through SimplyHealth
20% off all ZAVA products & services for you and your friends and family
Remote, hybrid, and flexible working
MacBook Pro
Flexible bank holidays - take the ones that matter the most to you
£500 training budget per year (after probation)
Vitality Private Health Insurance + Vitality discounts & headspace membership (after probation)
Workplace Nursery Salary Sacrifice Scheme (after probation)

Client Marketing Manager, Nurture and Retention

The Client Marketing Manager, Nurture & Retention leads the development and opti...

Location

Canada

Salary:

Not provided

FARBER

Expiration Date

Until further notice

Requirements

Post-secondary education in Marketing, Business, or a related field or equivalent professional experience
4+ years of experience in lifecycle, client, or CRM marketing
Strong proficiency with marketing automation platforms (Dynamics 365, Marketo, HubSpot, Salesforce Marketing Cloud etc)
Demonstrated success using data-driven insights to improve retention and satisfaction
Exceptional writing and editing skills for empathetic, customer-first communications
Analytical and reporting skills
ability to translate data into actionable insights
Collaborative mindset with strong project management and stakeholder communication skills
Proven track record of delivering end-to-end lifecycle automations from conception to completion

Job Responsibility

Own Farber’s client retention and lifecycle engagement strategy. Define OKRs, key touchpoints, and optimize the nurture program
Build programs that promote on-time client payments, milestone achievement, satisfaction, and advocacy
Evolve customer lifecycle frameworks for onboarding, education, and engagement
Create segmentation strategies to deliver personalized, timely content across the client lifecycle
Plan and execute automated multi-channel automated journeys using Dynamics 365 and Customer Insights
Conduct A/B testing to improve engagement, click-through, and retention rates
Work with content and creative teams to ensure messaging aligns with client needs and emotional drivers
Monitor performance, identify underperforming areas, and implement continuous improvement initiatives
Ensuring the accuracy and consistency of data, defining and tracking key metrics, including retention rate, churn rate, satisfaction (CSAT), and engagement health
Partnering with the Data Team to maintain and improve data quality, leveraging insights to propose and drive performance-enhancing initiatives, and providing direction on tactical improvements / strategic shifts

Fulltime

Senior Marketing Manager, Partner Marketing

We are seeking a talented marketing professional to join our team in London on a...

Location

United Kingdom , London

Salary:

Not provided

DELIVER

Expiration Date

Until further notice

Requirements

Partner or Trade Marketing experience
Strong communication and negotiation skills, with the ability to build and maintain strong relationships with internal and external stakeholders
Proficient in marketing strategy, consumer insights, and commercial data analysis to understand performance and build structured narratives around business performance
Ability to deliver 360 marketing campaigns with a focus on CRM, Digital, and Social channels
Experience in developing and executing media campaigns such as Radio or OOH
Skilled in building marketing promotional plans (e.g., % off, Free item, BOGOF) and articulating ROI effectively
Excellent relationship building and cross-functional collaboration skills
Proficiency in translating complex data and strategies into simple, actionable ideas
Experience in forecasting and managing budgets, ensuring efficient allocation of resources for maximum impact

Job Responsibility

Leading the marketing relationship with designated restaurant partners, including leading Nationals Brands like Nando’s,Wagamama and Pho
Developing annual joint business plans with key Restaurant Partners to drive growth on Deliveroo
Developing a marketing strategy, framework and toolkits which will be cascaded to the wider Marketing team to effectively service highly relevant, but smaller scale or regional restaurant partners
Support the acquisition of new national restaurant partners by building relevant and impactful launch plans
Drive the Restaurant marketing strategy within the Key Account and Mid Market segment at Deliveroo
Partnering closely with Commercial teams to drive growth through new customer acquisition, frequency and retention, and brand awareness
Delivering Quarterly Growth Opportunities for Partners, outlining key opportunities for brands to participate with clear data-led and ROI-backed recommendations and leading the Quarterly Growth Opportunities process within the wider commercial structure
Collaborating with internal and external teams to deliver joint business plans and future growth strategies for Restaurant partners (i.e. Product, CRM, Social and PR)
Take ownership of key restaurant marketing initiatives such as building Plus our loyalty proposition and enhancing the ways brands can engage with Deliveroo to drive increased visibility in the app

What we offer

A competitive and comprehensive compensation and benefits package
Up to 5% matched pension contributions
Some roles may be eligible for share awards
Free Deliveroo Plus: free delivery and access to special offers
Team lunches from the best local restaurants
25 days annual leave plus bank holidays, increasing with length of time spent working at Deliveroo
One day of paid leave per year to volunteer with a registered charity
Funded single cover healthcare on our core plan, with the option to add family members at own cost
On-site gym (HQ), discounted external gym membership
Access to wellbeing apps such as LesMills+, Strava, Headspace, Yogaia via GymPass

Fulltime

Senior Marketing Manager (Product Marketing)

Reporting to the Head of Marketing, this hands-on role is responsible for suppor...

Location

Australia , Melbourne

Salary:

Not provided

PEXA UK

Expiration Date

Until further notice

Requirements

5+ years’ experience in marketing, with a strong background in product marketing, brand, and digital
Strong customer-centric mindset with experience delivering multi-channel marketing campaigns
Demonstrated people leadership experience, with ability to mentor and develop team members
Proficiency in digital analytics, reporting, and deriving actionable insights
Excellent project and campaign management skills with a track record of successful delivery
Strong written and verbal communication skills with the ability to create impactful presentations and documentation
Commercially astute with a growth mindset and positive energy
Ability to manage multiple stakeholders and influence outcomes in a fast-paced environment
Motivated to solve problems and achieve the best outcomes for customers, the business, our people and the industry
Bachelor’s degree in Marketing, Business, Communications or a related field

Job Responsibility

Drive go-to-market strategy for our product launches, including audience definition, positioning, messaging, and value propositions
Plan and deliver integrated campaigns across digital, content, events, and other channels, ensuring alignment to commercial targets
Partner with Product and Sales to ensure our teams are enabled with the right messaging, tools, and collateral
Lead campaign orchestration
brief and direct content, creative, web, and automation specialists to bring campaigns to life
Balance priorities between driving demand and supporting retention, feature launches, and adjacent products
Monitor performance and optimise, using analytics and insights to refine campaigns and report outcomes to the leadership team
Ensure consistency of our brand across campaigns, creative, content and digital touchpoints and contribute to evolving how we are positioned in market
Play a key leadership role within the marketing team, acting as a senior partner to the Head of Marketing
Partner with other cross-functional teams including Customer Operations, Risk, Legal, and Tech

What we offer

Quarterly wellness days to recharge
Four weeks workcation per year - work from an approved country
Take the opportunity to purchase up to four weeks additional annual leave per year
Learn from the best and upskill with PEXA Academy certifications and grow your career

Fulltime

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Marketing Manager, Retention

Job Description

Job Responsibility

Requirements

Nice to have

What we offer

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