Marketing Manager, Retention Job at FreshBooks (Toronto)

Loyalty & Retention Marketing Manager

As a member of the Global Marketing team, the Loyalty & Retention Marketing Mana...

Location

United Kingdom; United States , London; Jacksonville

Salary:

Not provided

Medius

Expiration Date

Until further notice

Requirements

B.A. or B.S. in marketing, marketing communications, advertising, business or related degree
7+ years marketing, marketing communications, advertising or related experience
SaaS experience a plus
Experience developing and executing successful marketing plans to drive customer loyalty and retention
Experience working in international marketing is highly desirable
Love analyzing information, determining a path forward and implementing impactful initiatives to improve the business
Experience with CRM (Salesforce.com), marketing automation (Marketo/Eloqua), analytics and business insight tools (Domo/PowerBI/Tableau)
Previous experience with Accounts Payable automation, electronic payments, source to contract (S2C) and procurement software solutions (sourcing, contract management, supplier information management, procurement), and expense management solutions preferred
Proficiency in Microsoft Word, PowerPoint and Excel

Job Responsibility

Develop a deep understanding of the Medius customer lifecycle including what key customer personas need and want post purchase
Create a global, integrated marketing plan that drives customer adoption and optimization for key customer personas
Develop and execute high-impact marketing programs from concept development to campaign deployment, including managing agency relationships and budget
Develop case studies and feed sales reference process as part of loyalty program
Track analytical campaign performance and reporting to measure and report on the results and ROI of all campaigns, effectively communicating to stakeholders in the business
Work with field marketing teams to understand unique market needs, drive program execution and facilitate best practice sharing
Collaborate with the Digital Team to develop content for the customer center and other customer content for Medius corporate web sites and the qualified chatbot
Build relationships at all levels across Marketing and customer success teams
Provide input to marketing automation systems capabilities, data needs and related processes to improve agility and time to market of lifecycle campaigns
Serve as an internal evangelist for our customers

What we offer

Great Team
Opportunity for Career & Professional Development
Collaborative and Meritocratic work culture
Supportive Leadership
Employee-centric business
Worldwide workforce, top talent
Great culture
Leadership that inspires you
Fast growth and a progressive and competitive product roadmap
Trust and openness

Fulltime

Client Marketing Manager, Nurture and Retention

The Client Marketing Manager, Nurture & Retention leads the development and opti...

Location

Canada

Salary:

Not provided

FARBER

Expiration Date

Until further notice

Requirements

Post-secondary education in Marketing, Business, or a related field or equivalent professional experience
4+ years of experience in lifecycle, client, or CRM marketing
Strong proficiency with marketing automation platforms (Dynamics 365, Marketo, HubSpot, Salesforce Marketing Cloud etc)
Demonstrated success using data-driven insights to improve retention and satisfaction
Exceptional writing and editing skills for empathetic, customer-first communications
Analytical and reporting skills
ability to translate data into actionable insights
Collaborative mindset with strong project management and stakeholder communication skills
Proven track record of delivering end-to-end lifecycle automations from conception to completion

Job Responsibility

Own Farber’s client retention and lifecycle engagement strategy. Define OKRs, key touchpoints, and optimize the nurture program
Build programs that promote on-time client payments, milestone achievement, satisfaction, and advocacy
Evolve customer lifecycle frameworks for onboarding, education, and engagement
Create segmentation strategies to deliver personalized, timely content across the client lifecycle
Plan and execute automated multi-channel automated journeys using Dynamics 365 and Customer Insights
Conduct A/B testing to improve engagement, click-through, and retention rates
Work with content and creative teams to ensure messaging aligns with client needs and emotional drivers
Monitor performance, identify underperforming areas, and implement continuous improvement initiatives
Ensuring the accuracy and consistency of data, defining and tracking key metrics, including retention rate, churn rate, satisfaction (CSAT), and engagement health
Partnering with the Data Team to maintain and improve data quality, leveraging insights to propose and drive performance-enhancing initiatives, and providing direction on tactical improvements / strategic shifts

Fulltime

Retention & Growth Renewals Manager, EMEA Emerging Markets, Mid Market

The Retention & Growth Renewals Manager, EMEA Emerging Markets, Mid Market role ...

Location

Netherlands , Amsterdam

Salary:

Not provided

Atlassian

Expiration Date

Until further notice

Requirements

English speaking and writing proficiency, French or Spanish as a second language
7+ years experience in related field of Customer Success or Account management with 3+ years experience leading teams within inside sales/account management/customer success
Strong people leader with the ability to create and lead the vision for their team by developing effective sales strategies through strategic engagements with the C-suite
Track record of hitting revenue goals focused on MidMarket Enterprise customers through strategic engagements with the C-suite
3+ years of experience with change management across a complex organization and territory

Job Responsibility

Nurture and motivate team members, providing performance feedback, and facilitating professional growth
Improve sales revenue in assigned territory through strategic customer engagement, focusing on software renewals, platform migrations, plan upgrades, and net-new sales
Collaborate with broader Sales teams(Channel & Advisory) & Post Sales Teams (CSMs) to lead strategies for revenue retention for existing customers and identifying upsell/cross-sell opportunities
Use data to support strategic territory planning with whitespace analysis and install base research
Change management, focusing on translating company wide KRs to team objectives

What we offer

Health coverage
Paid volunteer days
Wellness resources

Fulltime

Product Marketing Manager

As a Product Marketing Manager you will be part of a team driving the strategy, ...

Location

United States , Bellevue; Overland Park; Frisco

Salary:

93700.00 - 169100.00 USD / Year

T-Mobile

Expiration Date

Until further notice

Requirements

Bachelor's Degree Marketing, Business, Communications, or relevant field of study such as Computer Science
5+ years' experience delivering successful, holistic product marketing content and collateral that can be tied to increased business revenue
Go-to-market Strategy: Experience developing go-to-market strategies, messaging and related tactics in close cooperation with Product Management and Sales
Consumer Segmentation & Insights: A strong technical foundation, including experience working with Unified Communications products A strong foundation of looking through the lens of customer types to identify key opportunities and areas of focus
Customer Engagement Extensive customer interaction experience and customer success storytelling
Communication: Strong communication skills (verbal and written) and strong content development skills (crisp messaging and compelling presentation of content) as well as excellent presentation, writing and editing skills
Project Management: Proven interaction, interface and project management with cross-functional teams including product management, marketing programs/campaigns, demand generation, field marketing and sales
UX & Digital Flows: Experience working on UX, designs and digital flows
Consumer Technology: Deep passion for consumer technology (hardware, software, apps, digital services), current market trends, and experience using customer insights to improve customer experiences with products
Product Management: Strong understanding of the product development lifecycle for products and services. Experience developing product marketing plans and managing a product through its entire lifecycle from inception to launch to end of life

Job Responsibility

Collaborate with Insights, Analytics, strategy and product teams to develop and test concepts, product features and experiences based on customer insights, behaviors, industry landscape & business needs
Develop Strategy, Marketing & GTM plans that outline insights, audiences, value prop, positioning, messaging and financial benefit to support launching new products & value props
Engage with product, technical and other teams on validating feasibility
Support launch planning and orchestrates execution of the commercial release of new products and Go-To-Market (GTM) strategy
Collaborate to build effective sales tools, training materials, FAQS that enable sales, and partners to sell effectively and also author original content that will be used to create whitepapers, videos, blog posts
Works across the team and cross-functionally to monitor and report on industry trends, business performance, KPIs and communicate results of related sales and marketing efforts to key stakeholders
Liaisons with leadership to drive the right pricing and promotional mix that meet business objectives while maximizing revenue and margins
Uses business and financial analysis to drive strategy, product retention and support incremental programs for up-sell/cross-sell strategies
Also responsible for other Duties/Projects as assigned by business management as needed

What we offer

medical, dental and vision insurance, a flexible spending account, 401(k), employee stock grants, employee stock purchase plan, paid time off and up to 12 paid holidays, paid parental and family leave, family building benefits, back-up care, enhanced family support, childcare subsidy, tuition assistance, college coaching, short- and long-term disability, voluntary AD&D coverage, voluntary accident coverage, voluntary life insurance, voluntary disability insurance, and voluntary long-term care insurance, mobile service & home internet discounts, pet insurance, and access to commuter and transit programs

Fulltime

Marketing Manager - Membership

The Marketing Manager - Membership plays a pivotal role in shaping how our Rapha...

Location

United Kingdom , London

Salary:

Not provided

Rapha

Expiration Date

Until further notice

Requirements

Proven experience in digital marketing, CRM and campaign management, preferably within a subscription or membership context
Strong analytical skills with fluency in performance metrics such as CPA, LTV, churn rate and upsell rate
Technical familiarity with marketing automation tools, app management and analytics platforms
Excellent communication and cross-functional collaboration skills
Strategic thinker with a creative edge and a deep appreciation for brand consistency

Job Responsibility

Define and execute the global marketing strategy for RCC membership acquisition, retention and growth
Lead marketing of the RCC across all digital channels and support retail touchpoints through marketing materials and digital awareness
Own and help define the RCC app experience and run campaigns that increase member engagement and lifetime value
Apply brand standards with commercial rigour to deliver a membership experience that is distinctly Rapha
Define and execute global marketing strategies to grow RCC membership and maximise retention
Own the RCC membership funnel, optimising conversion, upsell and renewal rates
Lead churn reduction initiatives and lifecycle communications
Report on key revenue KPIs including ARR, GRR, NRR, ARPU, and ROAS
Lead CRM strategy for RCC, including segmentation, personalisation and automation
Collaborate with the wider Rapha CRM and Paid Media teams to deliver campaigns across email, social and app

What we offer

Flexible working hours
Support for ad-hoc remote working during the week - minimum 4 days in office
25 days annual leave
2 additional days paid time off to participate in a sportive or similar related cycling event
A flexible riding benefit to allow you to go out riding on a Wednesday morning with colleagues or learn to cycle through our Getting Started Scheme
An annual clothing allowance of £1,120 for testing and promotional purpose
A company bonus scheme
A health cash plan provided by Healthshield worth up to £1405 per year
Mental health support with MyndUp
Free barista coffee and social drinks in the office

Fulltime