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Our client is a premier global healthcare multinational corporation (MNC) formed through a landmark merger that combined a leading generic pharmaceuticals provider with a legacy trusted brands portfolio. They are dedicated to high-quality manufacturing and innovative health solutions, operating as a massive global powerhouse at the intersection of generics and branded medicines.
Job Responsibility
Strategic Brand & Lifecycle Management: Develop and execute end-to-end strategic marketing plans and product lifecycle strategies (from pre-launch to post-launch) to drive brand growth across Cardiovascular therapeutics
Market Insights & KPI Tracking: Analyze market trends, competitor activities, and customer insights to optimize brand performance, monitor KPIs, and deliver actionable recommendations
Cross-Functional & Omnichannel Execution: Lead omnichannel marketing campaigns including digital engagement, events, and HCP communications
KOL & Stakeholder Engagement: Build and maintain strong, impactful relationships with Key Opinion Leaders (KOLs), healthcare professionals (HCPs), and internal stakeholders to support scientific and brand activities
Budgeting & Compliance Governance: Effectively manage marketing budgets to maximize ROI while strictly ensuring all promotional activities comply with company policies, industry regulations, and healthcare compliance standards
Requirements
Bachelor degree in Pharmacy, Marketing or any Science disciplines
Minimum 3-5 years in pharmaceutical marketing and brand management, with a strong background in product lifecycles and therapeutic area strategy
Proven ability to turn marketing strategies into tangible product growth and competitive market share gains
Skilled in leading comprehensive marketing campaigns, omnichannel initiatives, and impactful HCP engagement strategies