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Uber Logo Uber · -

Marketing Manager, Paid Social

United States, New York Employment contract 132000.00 - 147000.00 USD / Year · Job Posted May 30, 2026
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Job Description

Uber's global paid social team sets the benchmark for innovation and scale in performance marketing. As a Paid Social Marketing Manager I, you will support the global strategy for paid social growth campaigns, executing on performance goals across various regions and lines of business. You will work directly with large-scale budgets on platforms like Meta, TikTok, and Snap, translating business goals into live campaigns. This role requires a blend of operational excellence—ensuring flawless execution of campaigns—and analytical curiosity to identify what is driving results. You will collaborate closely with Ad Tech, Product, Creative, Marketing Science teams and external partners to unlock efficiency and innovation in our marketing systems.

Job Responsibility

  • Contribute to the global strategy for paid social growth campaigns
  • Execute and monitor paid social campaigns across major platforms (Meta, TikTok, etc.), ensuring campaigns are launched on time, within budget, and error-free
  • Independently manage campaign launches, pacing, troubleshooting, and optimization across complex paid social programs
  • Implement A/B tests and experimentation frameworks (creative, audience, bid strategies) to drive acquisition and retention KPIs
  • Monitor performance and suggest optimizations to improve efficiency against incrementality targets
  • Utilize internal and external tools (e.g., Smartly, Meta Ads Manager) to scale operations
  • Synthesize performance insights into clear recommendations for cross-functional and senior stakeholders
  • Stay up to date on industry trends, platform updates, and competitor activity
  • Use AI-enabled tools, automation, and platform capabilities to improve campaign setup, QA, optimization, reporting, and other workflows

Requirements

  • 4+ years of experience in performance marketing, specifically with hands-on keyboard experience in paid social channels (Meta, TikTok, Snap, etc.)
  • Strong experience in Facebook/TikTok ad manager or ad management tools (Smartly)
  • Strong experience using Google Sheets / Excel (filters, pivot tables, VLOOKUPs) and Tableau to analyze data and identify patterns with confidence
  • Understanding of core performance metrics (CPA, ROAS, CPM, CTR) and basic attribution concepts.

Nice to have

  • Experience with app-based performance marketing and MMPs (e.g., Singular, Appsflyer, Branch)
  • Experience with incrementality testing and lift measurement
  • Experience using AI, automation, or advanced tooling to improve marketing workflows
  • Proven ability to manage multiple campaigns simultaneously
  • A desire to move quickly and experiment
  • Excellent written and verbal communication skills
  • General curiosity about performance marketing data
  • Understanding of best practices for acquisition/performance media campaigns with a focus on incrementality

What we offer

  • Eligible to participate in Uber's bonus program
  • May be offered an equity award & other types of comp
  • Eligible to participate in a 401(k) plan
  • Eligible for various benefits
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