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Marketing Manager - North America

United States, Albany Employment contract · Job Posted May 27, 2026
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Job Responsibility

  • Own the NA marketing strategy end-to-end — driving brand awareness, lead generation, and pipeline conversion through multi-channel campaigns, localized go-to-market materials, and ABM execution across key accounts
  • Turn market intelligence and competitive insights into targeted content strategies that win in key B2B verticals
  • Lead and develop one direct report, producing high-impact content across social, email, case studies, and PR
  • Manage the regional budget with a sharp eye on ROI, CAC, and pipeline contribution — optimizing continuously based on performance data
  • Serve as Instagrid's regional Brand Ambassador, owning local media relations and crisis communications in close partnership with the NA Commercial team

Requirements

  • Must live on the East Coast with Construction background
  • 7–10 years of B2B marketing experience, ideally in a start-up or scale-up
  • proven track record executing localized strategies across the US market
  • Hands-on across digital, content, trade media, events, lead generation, and ABM — with the commercial instincts to align marketing directly to pipeline
  • Equally comfortable as a sales team partner and a contributor to a global marketing organization, balancing local needs with brand consistency
  • Data-driven communicator — strong analytical skills, excellent written and verbal ability, and proficiency in CRM and marketing automation platforms
  • Thrives in a fast-paced international environment
  • able to manage competing priorities across time zones and willing to travel up to 30%

What we offer

  • A dynamic environment in a fast-growing start-up with a flat hierarchy and real ownership over your territory
  • The opportunity to join a company at the cutting edge of its field – being first movers in clean professional power
  • Laptop (Apple or Windows)
  • 25 days paid vacation
  • Generous health care package
  • 401k with 3% company match

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