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Marketing Manager (Mall @ Johor Bahru)

Malaysia, Johor Bahru 8000.00 - 12000.00 MYR / Month · Job Posted May 03, 2026
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Job Responsibility

  • Lead and oversee the total marketing function for the mall business
  • Manage a team in the end-to-end planning of events, campaigns, and promotions
  • Work closely with tenants and the leasing department on joint promotional activities
  • Handle budget planning and P&L responsibility for all departmental expenses
  • Liaise with internal units and external parties to ensure high-quality execution of marketing activities
  • Implement marketing strategies and conduct customer segmentation based on market trends and shopper needs
  • Boost corporate image by organizing a variety of marketing and promotional programs
  • Maintain strong ties with local media, press, and community groups to develop advertising plans
  • Drive shopper traffic and increase customer retention while acquiring new shoppers for the mall
  • Deliver effective messaging to the general public, target shoppers, and tenants
  • Optimize media usage, with a specific focus on maximizing social media impact
  • Develop the annual digital strategy and manage digital assets including the website, Facebook, and Instagram
  • Oversee social media calendars, ensuring the timely execution of all posts across platforms
  • Collaborate with stakeholders and tenants to gather and curate content for all digital assets

Requirements

  • Diploma or Bachelor’s Degree in Marketing, Business Administration, Mass Communications, or a related field
  • At least 5 years of marketing experience in the retail or mall business
  • Strong business acumen, communication and analytical skills
  • Creative mindset with a results-oriented approach

What we offer

  • Supportive and friendly work environment
  • Strong focus on personal growth and development

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