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This role supports the execution and growth of a regional marketing strategy across Latin America. The position involves partnering with sales, partner teams, and global marketing functions to drive awareness, engagement, and product adoption. The ideal candidate will be adept at developing regional plans and executing programs that deliver measurable business impact.
Job Responsibility
Plan and execute demand generation campaigns across LATAM markets, including localizing global programs for in-person field events and virtual campaigns tailored to regional audiences
Manage co-marketing programs with channel partners, resellers, or large ecosystem partners, including both in-person joint events and virtual co-branded campaigns across LATAM
Support the development and execution of integrated regional marketing plans aligned to business priorities
Partner with sales leadership to identify market opportunities, customer segments, and growth priorities
Adapt global campaigns and programs to meet regional market needs and cultural nuances
Plan and execute regional events, executive programs, workshops, webinars, and community experiences
Collaborate with field sales teams to identify target accounts and customer engagement opportunities
Partner with Product Marketing, Corporate Events, Digital Marketing, Demand Generation, and Sales teams to ensure regional alignment
Track program performance against business goals, analyze results to identify optimization opportunities, and provide regular reporting to stakeholders
Requirements
3–4 years of hands-on experience in regional B2B demand generation, planning and executing campaigns across LATAM markets
3–4 years of proven experience managing co-marketing programs with channel partners or ecosystem partners
2–4 years of experience in marketing analytics and reporting, with the ability to track, measure, and report on regional campaign performance, pipeline contribution, and product adoption metrics
Experience developing and executing integrated marketing programs that drive measurable business outcomes
Experience working across multiple countries and cultures within Latin America
Ability to use tools like Salesforce, Marketo, or similar platforms
Strong understanding of enterprise technology buying motions and customer engagement strategies
Ability to operate independently in a fast-paced environment with strong project management skills
Excellent communication and stakeholder management abilities
Nice to have
Experience marketing to developers, technical audiences, or software engineering organizations
Experience working with partner-led go-to-market motions
Familiarity with developer tools, cloud platforms, AI technologies, or cybersecurity solutions
Spanish and/or Portuguese language proficiency
What we offer
Medical
Dental
Vision
Life
Disability
ESPP (employee stock purchase program)
401K program with company match after 12 months
HSA (Health Savings Account)
SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
Corporate discount savings program
On-demand training program
Access to certification prep
Library of technical and leadership courses/books/seminars