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Marketing Manager - LATAM

United States, San Francisco 26.00 USD / Hour · Job Posted July 05, 2026
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Job Description

This role supports the execution and growth of a regional marketing strategy across Latin America. The position involves partnering with sales, partner teams, and global marketing functions to drive awareness, engagement, and product adoption. The ideal candidate will be adept at developing regional plans and executing programs that deliver measurable business impact.

Job Responsibility

  • Plan and execute demand generation campaigns across LATAM markets, including localizing global programs for in-person field events and virtual campaigns tailored to regional audiences
  • Manage co-marketing programs with channel partners, resellers, or large ecosystem partners, including both in-person joint events and virtual co-branded campaigns across LATAM
  • Support the development and execution of integrated regional marketing plans aligned to business priorities
  • Partner with sales leadership to identify market opportunities, customer segments, and growth priorities
  • Adapt global campaigns and programs to meet regional market needs and cultural nuances
  • Plan and execute regional events, executive programs, workshops, webinars, and community experiences
  • Collaborate with field sales teams to identify target accounts and customer engagement opportunities
  • Partner with Product Marketing, Corporate Events, Digital Marketing, Demand Generation, and Sales teams to ensure regional alignment
  • Track program performance against business goals, analyze results to identify optimization opportunities, and provide regular reporting to stakeholders

Requirements

  • 3–4 years of hands-on experience in regional B2B demand generation, planning and executing campaigns across LATAM markets
  • 3–4 years of proven experience managing co-marketing programs with channel partners or ecosystem partners
  • 2–4 years of experience in marketing analytics and reporting, with the ability to track, measure, and report on regional campaign performance, pipeline contribution, and product adoption metrics
  • Experience developing and executing integrated marketing programs that drive measurable business outcomes
  • Experience working across multiple countries and cultures within Latin America
  • Ability to use tools like Salesforce, Marketo, or similar platforms
  • Strong understanding of enterprise technology buying motions and customer engagement strategies
  • Ability to operate independently in a fast-paced environment with strong project management skills
  • Excellent communication and stakeholder management abilities

Nice to have

  • Experience marketing to developers, technical audiences, or software engineering organizations
  • Experience working with partner-led go-to-market motions
  • Familiarity with developer tools, cloud platforms, AI technologies, or cybersecurity solutions
  • Spanish and/or Portuguese language proficiency

What we offer

  • Medical
  • Dental
  • Vision
  • Life
  • Disability
  • ESPP (employee stock purchase program)
  • 401K program with company match after 12 months
  • HSA (Health Savings Account)
  • SupportLinc Employee Assistance Program (EAP) with up to 8 free counseling sessions
  • Corporate discount savings program
  • On-demand training program
  • Access to certification prep
  • Library of technical and leadership courses/books/seminars
  • Certification discounts
  • Dedicated customer service team
  • Certified Career Coach

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