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Lead the conceptualization, setup, launch, and performance analysis of global promotional and acquisition campaigns
Develop growth programs with a rigorous, engineering-like approach, focusing on hypotheses, instrumentation, iteration, and measurable outcomes
Manage the analytical relationship with data science teams and drive financial modeling in partnership with finance stakeholders
Design and implement experimentation frameworks to significantly impact key business metrics
Oversee the concept and creative development of compelling and effective marketing content
Collaborate with local teams to establish robust processes and mechanisms for scaling global promotions efficiently
Ensure all campaigns maintain the service’s brand and voice, effectively highlighting the unique value proposition for all partners
Forecast, track, and report on campaign effectiveness metrics and overall ROI to internal stakeholders
Drive continuous experimentation to gather insights on offer, creative, and messaging effectiveness, documenting results and sharing best practices globally
Engage daily with channel, creative, legal, finance, product, and data teams to ensure seamless campaign execution and strategic alignment
Requirements:
7+ years of progressive marketing experience, with a strong focus on acquisition and promotional campaigns
Proven ability to build growth programs with a data-driven, iterative, and measurable approach
Demonstrated experience owning analytical relationships and driving financial modeling
Expertise in designing and implementing experimentation frameworks that move key business metrics
Strong product marketing knowledge, including working with product teams, conducting experiments, crafting strategy, and performing campaign performance analysis
Extensive experience with A/B testing and broader experimentation methodologies
Ability to independently write comprehensive marketing strategies
Proficiency in processing and analyzing large volumes of data
Exceptional communication skills, both written and verbal
Proven capability to operate independently and effectively manage multiple, diverse aspects of campaigns simultaneously
Experience within leading global technology companies, media/entertainment, or fast-paced digital service providers is highly valued