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We are looking for an experienced Senior Marketing Manager to lead and drive marketing efforts, foster strategic partnerships and drive brand growth in the Iberia (Spain & Portugal) region.
Job Responsibility:
Lead the planning and execution of targeted co-marketing campaigns with channel partners, tailored to local preferences
Manage and drive agencies as well as other external partners
Increase brand awareness and word of mouth, focusing on Channel Marketing, Influencer marketing, Social marketing and Digital marketing
Collaborate with consumer and digital marketing teams, sales and other cross-functional teams to ensure consistent and effective implementation of marketing initiatives
Work with partners to co-create marketing plans that align with Cricut’s overall brand and business goals
Analyze regional market trends, consumer behaviour, and competitive activity to identify growth opportunities
Use data analysis to evaluate the effectiveness of channel marketing programs and provide insights for continuous improvement
Monitor and report on key performance indicators to the Iberia market
Requirements:
Fluency in English is a pre-requisite
Bachelor’s degree in Marketing, business administration or related field. MBA is a plus
Proven experience (minimum 8 years) in marketing and the consumer retail market (preferably in the Iberian region)
Strong leadership and project management skills
A strategic thinker with the ability to develop and execute plans
Analytical mindset with knowledge of data analysis and reporting tools
Nice to have:
Affinity with craft and / or other creative hobbies is a plus
Culture fit: energetic, self-starter. Gets stuff done. Is a player, not a victim. Acts like an owner