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You will shape the growth vision for two of UI’s most strategic categories—Home Care and Foods—by crafting and owning the Integrated Business Planning (IBP) and marketing roadmap. This role drives purposeful brand building, social-first demand generation, and deployment of relevant innovation to unlock white-space opportunities, ensuring UI Singapore becomes the premium showcase market globally.
Job Responsibility:
Lead IBP and category strategy aligned with global priorities and local insights
Manage category P&L and ruthlessly prioritize A&P investments for sustainable growth
Drive portfolio strategy across Unilever’s home care and foods portfolio
Build and deploy best-in-class digital marketing programs (social, search, performance, DTC)
Drive ATL/BTL campaigns and integrated communication plans
Champion innovation: identify white-space opportunities and influence NPD choices
Partner BU Leads and cross-functional teams to scale brands and deliver executional excellence
Analyze campaign ROI and consumer metrics to optimize performance
Lead agency relationships and ensure timely, impactful launches
Requirements:
Over 10 years’ experience in FMCG in building brands globally, especially with digital marketing and social first
Be a strategic, highly adaptable and entrepreneurial person
Embrace a high growth mindset, with strong love for consumers, shoppers and customers
Have excellent business acumen and analytical skills
Have excellent communication, negotiation and influencing skills with senior stakeholders
Have experience working and leading in cross-functional teams
You are a maverick, you don’t take no for an answer, you pioneer and are consumer obsessed
Strong network with customers and senior stakeholders in the unilever business
Deeply collaborative and work and win with others
Have attention to detail and have a passion for execution