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The Marketing Associate responsible for executing tactical marketing programs that drive demand generation, clinical engagement, and market expansion for Pall Medical solutions across India and High Growth Markets (HGM). The role translates market insights and competitive intelligence into field marketing initiatives, evidence-generation activities, and customer engagement programs that support commercial growth in the Hospital & Healthcare, and OEM segments.
Job Responsibility:
Develop and execute localized marketing programs across India and High Growth Markets to generate qualified leads and support commercial growth in the Hospital & Healthcare and OEM segments
Conduct market research and competitive intelligence to assess market conditions, pricing practices, customer needs, and competitor activities in the electrostatic breathing filter and respiratory consumables market
Plan and manage marketing events including CMEs, trade shows, clinical workshops, and distributor sales meetings to strengthen brand awareness and clinical adoption
Partner with Sales and Sales Enablement teams to translate Voice of Customer insights into localized sales tools, clinical evidence content, and case studies that improve commercial effectiveness
Support development of local clinical studies and real-world evidence initiatives in collaboration with Sales Enablement and Regulatory & Compliance teams
Identify, develop and maintain relationships with Key Opinion Leaders (KOLs), hospital stakeholders, and OEM partners to expand market presence and support new market creation initiatives
Track campaign performance, marketing-sourced pipeline impact, and ROI through CRM and marketing operations tools while supporting continuous improvement of marketing programs
Requirements:
Master’s degree in Life Sciences with experience in healthcare or medical device marketing
or Registered Nurse (RN) with marketing experience in the medical device or healthcare industry
6+ years of experience in marketing within the medical device, medical equipment, or healthcare technology industry
Demonstrated experience in the Critical Care hospital segment (ICU, OT, anesthesia, emergency care, infection control) and/or OEM/B2B medical device component marketing
Experience planning and executing field marketing initiatives including CMEs, trade shows, clinical workshops, or hospital engagement programs
Knowledge of healthcare regulatory and compliance requirements related to promotional activities and clinical education in healthcare markets
Ability to travel up to 30% across India and High Growth Markets
Nice to have:
Experience developing or supporting clinical evidence, local clinical studies, or real-world evidence initiatives related to medical devices or hospital consumables
Experience working with Key Opinion Leaders (KOLs) and organizing Continuing Medical Education (CME) programs within hospital or critical care environments
Experience supporting OEM partnerships or B2B medical device component marketing, particularly within respiratory care, filtration technologies, or critical care product segments