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The Marketing Manager HCP Promo will be a critical player within the brand team, tasked with developing and executing resources to evolve the management and treatment of TED, and help drive TEPEZZA’s uptake among endocrinologists. This role will require cross-functional engagement, strong teamwork and communication skills, a passion for patients, and a commitment to excellence in execution.
Job Responsibility:
Demonstrate a comprehensive understanding of the disease state, competitive landscape, literature and therapeutic management of the Thyroid Eye Disease, in addition to understanding managed care and infusion center dynamics
Support implementation of marketing strategy via development and management of marketing resources for the sales team, ensuring all tactics align to the brand strategy and follow brand guidelines
Work closely with marketing and sales leadership, sales training, and internal cross- functional groups to develop and execute brand campaign, messaging, marketing initiatives and marketing materials to educate and engage stakeholders
Be a thought partner to the marketing team, and work collaboratively with cross-functional partners to continue to grow product adoption
Manage external partners (ad agency, meeting planners, market research, consultants) to ensure integration and consistency of strategies, messages and tactics across several projects at once and within agreed upon timelines and budgets
Leverage business insights and expert feedback to provide active input into the development and review of brand strategy and tactical plan
Gain feedback on and track marketing program effectiveness and continuously strive to optimize marketing tactics
Work with MAC to ensure that marketing materials meet brand and regulatory guidelines
Requirements:
Doctorate degree
OR Master’s degree and 2 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
OR Bachelor’s Degree and 4 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
OR Associate’s Degree and 8 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
OR High school diploma / GED and 10 years of Marketing and/or business experience in a role aligned with a Marketing/Sales commercial organization
Nice to have:
Bachelor’s degree required
MBA Preferred
Endocrinology, and/or Biologic specialty product marketing or sales experience
Experience working with multiple projects and managing multiple external vendors
Must have strong planning, project management, communication, and organization skills
Ability to seize feedback and provide clear direction is essential.
Flexibility to work in a fluid, fast-paced environment with multiple demands with initiative and independence required
Ability to develop and execute on the principles of brand management, including brand positioning, messaging & overall campaign
Work well with others
Requires approximately 20% travel, including some overnight and weekend commitments
Proficient in Microsoft Office
Professional, proactive demeanor
Strong interpersonal skills
Excellent written and verbal communication skills
What we offer:
A comprehensive employee benefits package, including a Retirement and Savings Plan with generous company contributions, group medical, dental and vision coverage, life and disability insurance, and flexible spending accounts
A discretionary annual bonus program, or for field sales representatives, a sales-based incentive plan
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