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We are seeking an experienced and dynamic Brand & Growth Marketing Manager to grow awareness and usage of Samsung TV Plus in Germany and several other European markets. This role blends creativity, strategic planning with hands-on execution to strengthen brand perception, increase visibility, and excite customers about Samsung TV Plus. You will act as the brand lead for your territories to plan campaigns and creative solutions to bring our service and content offering top of mind for users.
Job Responsibility:
Lead the marketing strategy and go-to-market plans for Samsung TV Plus in Germany and several European markets
Own the relationship with local Samsung TV & mobile marketing teams
Manage all brand communications and define the customer engagement lifecycle
Grow our CRM program across email and push notifications
Manage the Samsung TV Plus website
Build clear and complete briefs for our agencies
Be the expert in assigned markets
Continue to push the boundaries in how we communicate to users
Collaborate with various cross-functional teams
Requirements:
Experience in media, streaming or app marketing
Knowledge and experience in working in the entertainment / FAST industry
Experience in creating and launching 360-campaigns across various cross-functional teams and agencies
Understanding of the German market and German language desirable
Ability to work on multiple projects with high attention to detail
Outstanding relationship building and communication skills, proficiency in digital streaming
Experienced with acquisition marketing standard methodologies, tools, and trends
Excellent collaborator with ability to work across a large organisation
Comfortable analysing and interpreting data
Self-motivated character and solution focus
Bachelor's Degree and/or equivalent related work experience required
Photoshop, Illustrator and or video editing software intermediate knowledge is desirable
Nice to have:
Other European language would be useful
What we offer:
Hybrid working – 3 days in the office and 2 days at home per week
Bonus scheme linked to individual, team and company performance
Car allowance
Pension contribution
Three volunteering days each year
Holiday - 25 days plus bank holidays and an additional day off for your birthday
Access to discounts on a wide range of Samsung products
Access to a discount shopping portal
Up to 20 (pro-rata) Partner Absence days per calendar year