Marketing Manager France & Belgium Job at DentalMonitoring (Paris)

Job Description

DentalMonitoring is a rapidly expanding MedTech scale-up. We are currently seeking talented individuals to join our team! Our SaaS monitors and optimises orthodontic treatment for doctors and patients alike using our app and patient platform. DentalMonitoring brings the first AI-driven technology in the oral healthcare space. With more than 300 filed patents on our technology, we are leading an entire industry in how we approach the orthodontic experience. Our handy tool, the Scanbox Pro™, helps to easily detect intraoral observations.

Job Responsibility

Lead, implement and supervise marketing initiatives within the region
Track and optimize the positioning versus competition on all targets (orthodontists, GPs, treatment coordinators, patients)
Define a bi-annual marketing plan in line with global marketing imperatives and objectives set by the Chief Marketing Officer
Define and execute the DM regional market strategy to gain a foothold in the specific market/region . Approx. 30% strategy and 70% execution
Collaborate with the Chief Marketing Officer to roll out local initiatives, and provide input on behalf of the region for brand and global campaigns
Take responsibility for the regional marketing budget under the supervision and approval of the Chief Marketing Officer and reporting under each streamline (comms/events/ ClinEd...)
Support the Sales and Customer Experience teams in the region
Coordinate with the Communication and Graphic Design team to create engaging copy and content for events, campaigns, sales enablement, branding, and social media activities
Work closely with the Digital Marketing Manager to roll out drip campaigns, email marketing, re-marketing, and lead generation activities in the region and assisting in the overall strategy
Organize and manage events such as webinars, scientific congresses, study clubs and masterclasses to generate ROI and drive brand awareness
Take initiative to run local experiments and activities to increase growth and brand awareness
Evaluate opportunities and nurture relationships for partnerships and advertising
Grow a community of advocates through industry leaders, social influencers, and medical and technology community

Requirements

5-10 years demonstrable working experience in marketing
Experience in setting up and optimizing 360 integrated marketing programs
Strong analytical skills and data-driven thinking
Up-to-date with the latest legislation, trends, and best practices in comms, marketing etc.
Time management and strong organizational skills
Excellent interpersonal skills
Excellent communication skills, both written and verbal
Fluent in French and English

Nice to have

B2B Dental experience
Experience in a startup or scaleup environment
High level of IT knowledge and high appreciation for new technology
Knowledge over marketing automation tool such as SalesForce Pardot

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Marketing Manager France & Belgium

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