Marketing Manager for Events/Exhibitions/Trade Shows Job at Social Value Portal Ltd (Hammersmith)

Job Description

Reporting to the Head of Marketing, the Marketing Manager will play an instrumental role in planning and delivering multi-channel marketing campaigns to drive visitor and exhibitor audiences to the UK shows. The role will suit a creative and organised individual with a passion for everything marketing.

Job Responsibility

Own visitor & exhibitor marketing communications plans to achieve growth in attendance, quality and engagement of the target audiences
Report on the effectiveness and results of the marketing campaigns, ensuring all the elements are delivered on time and within budget
Create engaging, personalised and targeted marketing copy and visual assets for web, email, social media and paid search
Fully understand your target audience and identify the best ways to communicate the value proposition to them
Ensure the customer-facing information is relevant, engaging and up-to-date across all channels
Increase brand presence by collaborating with media partners and maximise the return on time and investment for all parties involved
Oversee the work of the Marketing Executive to ensure partnership requirements are fulfilled
Prepare and run marketing surveys to gain customer insights and use them to create post-show reports and recommendations for future marketing campaigns
Collaborate with internal stakeholders and external partners to collate, design and distribute thought leadership content
Manage marketing data and lists with the support of business intelligence and data teams
Liaise with internal teams and external suppliers to ensure visitors and exhibitors have a smooth and positive experience during the shows
Plan and execute the registration process, create show guides and feed into show app requirements
Work with cross-functional marketing colleagues to learn and implement digital marketing best practices, including marketing automation, website content management system and PPC
Manage marketing budgets, and purchase orders, and liaise with Finance on reporting requirements
Lead and develop the Marketing Executive who’ll support you with your day-to-day tasks

Requirements

Excellent copywriting, proofreading and creative skills
Experienced in creating visuals using graphic and design tools like Canva
Hands-on experience with key digital marketing tools: email marketing, content management system, and social media marketing
Ability to manage multiple projects at the same time
Brilliant communication and collaboration skills
Minimum two years experience in creating highly effective multi-channel marketing plans

Nice to have

Experience with B2B events
Line-management experience

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Marketing Manager for Events/Exhibitions/Trade Shows

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