Marketing Manager (FMCG)

• Establishment of the Marketing Department: Designing processes, tools, and the operating model
• building the marketing infrastructure from scratch
• Planning the team structure and contributing to recruitment processes
• Preparing the annual marketing plan and budget framework and presenting it for partners' approval
• Brand Strategy and Positioning: Developing an integrated brand architecture
• Defining each brand's target audience, value proposition, and communication tone
• Managing the brand extension strategy during expansion into non-cheese categories
• Digital Marketing and E-commerce: Strategically managing social media, content marketing, and digital advertising channels
• Optimizing the digital sales funnel in close coordination with the e-commerce team
• Overseeing the quality of product page content, visual identity, and digital promotional materials
• Channel-Based (Trade) Marketing: Planning and executing tasting, promotion, and in-store activation activities in Migros and other retail channels
• Developing shelf management, in-store visibility, and shopper marketing strategies
• Managing promotion and campaign calendars in coordination with channel partners
• Agency and Content Ecosystem Management: Managing creative agencies, social media agencies, visual content producers, and community management service providers
• Being responsible for briefing, feedback cycles, and delivery quality
• Ensuring alignment of labels, packaging, and promotional materials with brand guidelines
• Regulatory Compliance and Product Communication: Monitoring the compliance of marketing materials with food codex regulations, labeling legislation, and health claims
• Verifying that product descriptions and ingredient declarations comply with relevant regulations

• Bachelor's degree in Business Administration, Marketing, Economics, or a related field (Master's degree preferred)
• Minimum of 8-10 years of marketing experience in multinational FMCG or food & beverage companies
• with 3-5 years in a managerial (Marketing Manager) role
• Agency management experience - including creative, social media, visual content, and community management, with hands-on involvement in briefing and feedback cycles
• Proven track record in digital marketing and e-commerce projects
• Channel-based / trade marketing experience: in-store activations, sampling activities, and shopper marketing practices
• Strong foundation in strategic marketing: brand management, positioning, segmentation analysis, and consumer behavior
• Proficiency in digital advertising platforms: Meta Ads, Google Ads, TikTok Ads
• Familiarity with e-commerce ecosystems and platforms: Trendyol, Hepsiburada, D2C
• Marketing budget management and ROI-driven decision making
• Fluent in Turkish and English (written and spoken)
• Experience in the food sector: knowledge of food codex, labeling regulations, and health claims
• Experience managing joint trade marketing projects with major retail chains (e.g., Migros, CarrefourSA)
• Experience contributing to the brand-building process of a premium or niche food/beverage brand
• Up-to-date knowledge and experience in influencer marketing and UGC strategies
• Ability to work in unstructured environments
• entrepreneurial mindset in building systems and processes
• Strong persuasion and stakeholder management skills (ability to communicate simultaneously with founders, partners, and agencies)
• Hands-on working style with ownership of both strategy and execution
• Detail-oriented and highly attentive to regulatory compliance
• also practical and able to move quickly

Full ownership of all the company's marketing activities