Marketing Manager, Expansion

• Drive the end-to-end execution of multi-channel marketing programs—including, but not limited to email and in-app messaging—designed to increase product adoption and feature usage
• Develop and lead campaigns focused on moving customers between product tiers and driving the adoption of add-on offerings like Payments and Payroll
• Build and optimize lifecycle journeys that increase product usage, reduce friction, and reinforce the value of the FreshBooks ecosystem
• Utilize customer insights and behavioral data to create clear segmentation strategies, ensuring messaging is highly relevant to specific user cohorts
• Analyze product usage funnels to identify where customers drop off and deploy targeted interventions to improve feature attach rates
• Lead a structured experimentation framework by implementing A/B tests and cohort analysis to continually improve campaign performance and conversion rates
• Partner with Product and Product Marketing to align on value propositions and ensure marketing initiatives support the product roadmap
• Track and report on key expansion metrics, including ARPU growth, adoption and usage metrics, and churn performance
• Ensure all initiatives solve genuine customer needs, prioritizing value delivery alongside revenue generation
• Other duties may be assigned

• 3-5+ years of experience in lifecycle marketing, expansion marketing, CRM, or revenue marketing, preferably within a SaaS environment
• Strong analytical skills with comfort in segmentation, experimentation, and performance reporting
• familiarity with BI tools such as Looker is an asset
• Exceptional ability to manage multiple programs simultaneously from planning through to deployment and optimization
• Proven ability to work cross-functionally and influence peers across Product, Marketing, and Operations
• Ability to build and maintain basic models to support expansion and packaging initiatives
• Excellent storytelling skills with the ability to translate data insights into a customer-focused narrative
• A strong bias for action, self-motivation, and consistent follow-through on complex initiatives
• Demonstrated success in driving measurable revenue impact through upsell, cross-sell, or retention programs
• Deep understanding of core SaaS metrics, including ARPU, LTV, churn, expansion rate, and usage funnels

familiarity with BI tools such as Looker

• Comprehensive health and wellness benefits
• Generous time off including a flexible vacation plan
• Retirement savings program or pension plan matched to your local office
• Stock options for every full-time employee
• Parental leave and new parent support
• Annual healthy living credit
• Comprehensive medical and dental benefits
• Fertility and gender-affirming benefits dependent on your region
• Peer Recognition Program
• Employee Assistance Program
• Headphone credit
• Meaningful in-person gatherings
• Home office credit
• Supportive peer group, mentors, and leaders
• Accelerated growth
• Comprehensive company onboarding
• Career development through continuous coaching, training, and learning on the job