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Marketing Manager - Europe (Brand, Digital & Campaigns)

Serbia, Belgrade · Job Posted May 17, 2026
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Job Description

Reporting to the Europe Senior Marketing Manager, this role leads integrated marketing strategy and execution across Europe and CIS countries. It is responsible for delivering multi-channel campaigns that build brand equity and drive measurable commercial impact. The role operates with a high degree of autonomy, managing budgets, campaign performance, and a direct report while influencing cross-functional stakeholders.

Job Responsibility

  • Develop and execute Integrated Marketing Plans aligned with business growth objectives across Europe and CIS (15%)
  • Lead end-to-end campaign management framework and delivery across markets including planning, activation, and optimization (20%)
  • Own digital and performance marketing including paid media, content, and demand generation (20%)
  • Partner with Trade Marketing, Sales, Product, OEM and COE teams to drive communication, customer activation, promotions, and product launches in-line with Brand guidelines (15%)
  • Be a Brand Ambassador: Partner and lead relationships with global Brand COE teams (Media, Digital, Sponsorships) for European regions (10%)
  • Manage and optimize marketing (Advertising and Promotions) budgets (estimated €1M-€2M range), to maximize ROI and efficiency including strategy to external partner collaboration with global COEs and local activation (10%)
  • Manage and develop 1 direct report, 3 dotted line COE and oversee (>30) agencies/contractors (10%)

Requirements

  • Bachelor's degree in marketing, Business, Communications, or related fields
  • minimum 6 years of experience
  • Strategic marketing and brand management
  • Digital marketing, demand generation and campaign optimization
  • Data analytics and performance tracking (GA4, CRM, dashboards)
  • Stakeholder management across regional and global matrix organizations
  • Integrated campaign planning and execution
  • Budget management and ROI optimization
  • Strong communication, presentation and influencing skills
  • Ability to operate in complex, fast-paced environments

Nice to have

Master's degree is an advantage

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