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Marketing Manager Eastern Europe

Valvoline Oil/Mr. Sparkle Car Wash

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Location:
Poland

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Category:
-

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Contract Type:
Not provided

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Salary:

176600.00 - 235400.00 PLN / Year
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Job Description:

This role leads the regional marketing strategy, deliverables and team in East Europe, overseeing the development and execution of marketing plans that support the overall company strategy, distributor growth and achievement of the related objectives. They work closely with the regional sales team ensuring alignment with customer priorities and sales growth initiatives. This role leads, coaches and develops a team of marketing specialists ensuring clear KPIs and execution strategies are in place for the team.

Job Responsibility:

  • Develop the marketing strategy, playbooks, value propositions and key initiatives tailored to drive growth for the distributor network across East Europe
  • Coordinate regional marketing planning through the team of marketing specialists
  • Oversee the timely roll-out of campaigns, promotions, activations, innovation projects and product launches and measure effectiveness through predefined set of performance indicators
  • Periodically present key updates, insights and recommendations to leadership
  • Work in conjunction with the sales team in planning, coordinating and executing campaigns, events and other lead-generating and brand building activities
  • Manage the relationship tied to local sponsorship deals, motorsports and others, ensuring we maximize the spend, experiences and local activations
  • Coordinate key VIP events ensuring a great customer experience and sales driving connectivity
  • Lead and develop the team of marketing specialists
  • Work on enhancing capabilities and team behavior within the group
  • Ensure proper KPIs, development plans and accountability for all team members
  • Be a pro-active partner for the sales teams (both direct and indirect)
  • Full responsibility for building and delivering go-to-market strategy, messaging, positioning, training, collateral, programs, competitive & data analysis and other supporting tools in their area
  • Prepare and coordinate quarterly business reviews with key distributors across the region
  • Actively provide feedback (direct or through the team) on the market, such as competitor info, pricing and trends to the respective departments
  • Manage the assigned budgets through diligent planning, execution, and tracking of all programs and marketing spend

Requirements:

  • Minimum: Bachelor’s degree in Business or Marketing
  • Minimum: 8-10 years of (B2B) marketing experience
  • Fluent in English (spoken and written)
  • Excellent interpersonal and communication skills
  • Pro-active, self-starter, independent, and willing to take ownership
  • Comfortable to work in a fastmoving environment
  • Hands-on mentality and results driven
  • Flexible and stress resistant
  • Experienced at working in teams and with remote colleagues
  • Adept in managing various internal and external stakeholders
  • Experienced in managing direct reports
  • Experienced in leading cross-functional project teams
  • Experienced in managing budgets
  • Excellent understanding of how to use marketing tools and techniques to drive demand
  • Excellent understanding of how to create value propositions
  • Good analytical skills and ability to interpret market data
  • Good financial acumen and able to interpret financial data
  • Adept at using Office 365 applications, particularly PowerPoint, Excel and Teams

Nice to have:

  • Advantage: Master's degree or higher
  • Advantage: Experience of working at/or with parts distributors in the automotive, lubricants or similar industry
  • Ability to communicate in other European languages is an advantage

Additional Information:

Job Posted:
December 31, 2025

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