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The Marketing Manager, DME, is responsible for developing and executing strategies that position our products and services effectively in the market, driving adoption and fueling revenue growth. This role ensures alignment across go-to-market initiatives, customer insights and competitive intelligence. The manager will own core messaging, analyze market trends, customer insights and competitive landscapes to shape strategy and drive revenue growth and will serve as a key member of the growth marketing team, supporting sales and revenue goals.
Job Responsibility:
Lead product marketing launches, positioning and pricing strategies
Partner with product and commercial teams to build go-to-market plans that maximize adoption and growth
Track and analyze key performance indicators tied to market adoption, revenue growth and product differentiation
Provide reporting and insights that inform ongoing optimization
Build customer personas and segmentation models to deepen understanding of target audiences
Collect and analyze customer feedback to inform product positioning and roadmap priorities
Conduct market and competitor research including win/loss sentiment analysis in partnership with sales
Translate insights into actionable recommendations for positioning and sales enablement
Develop and maintain competitive battlecards and playbooks to support sales teams
Create sales enablement materials in collaboration with growth marketing to ensure consistent messaging
Monitor industry trends, buyer behavior and market opportunities across service lines
Deliver insights that shape marketing and product strategies
Craft messaging frameworks, value propositions and differentiators that resonate with customers and prospects
Ensure messaging consistency across marketing campaigns, sales materials and client communications
Conduct external trainings, workshops, and presentations in collaboration with sales and growth marketing
Position the company as a thought leader through education-driven engagement
Provide insights that influence product innovation and long-term roadmap development
Collaborate with the technology team to align education and messaging with future offerings
Drive execution of product launches and awareness campaigns
Partner cross-functionally to ensure alignment across strategy, messaging and execution
Requirements:
Bachelor's degree in Marketing, Business, Communications or related fields
7+ years of experience in product marketing, go-to-market strategy or related field, preference for workers comp or product/service line specific background
Strong analytical skills with ability to translate data into actionable insights
Excellent verbal and written communication skills including experience crafting messaging and delivering presentations
Experience in creating sales enablement tools and collaborating cross-functionally
Knowledge of competitive research, customer insights and market analysis
Ability to manage multiple projects in a fast-paced environment
Ability to work in an environment that aligns with the company's diversity, equity, inclusion and belonging standards
Ability to work both independently and in a team environment
Strategic thinking and market awareness
Strong collaboration and interpersonal skills
Results-driven with focus on adoption, growth and differentiation
Ability to simplify complex concepts into clear customer-facing messaging
Proactive, resourceful and adaptable
Demonstrate our core values of Think Big, Go Fast, Deliver Awe, Win Together, and Care Deeply
What we offer:
Remote Work: We are a remote-first company, and almost all positions receive the flexibility of working from home
Generous Time Off: Besides 8 company holidays and 2 personal days every year, all colleagues receive a minimum of 18 days of paid time off
Comprehensive Benefits Package: Including medical, dental, vision, and pet insurance
401(k) matching program
and company-paid life insurance and short and long-term disability coverage
Supportive Services: We offer a Colleague Assistance Program that provides free counseling and financial services, and our One Call Foundation, a non-profit arm of our company, provides colleagues financial assistance during times of unexpected hardships
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