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The Marketing Manager – Demand Programs will have a solid background in Digital, Direct & Channel Marketing whose primary responsibility is to define and execute marketing programs to create demand for Nintex and our channel partners in both New Logo and Expansion areas in Southern Europe, particularly France, Spain and Italy.
Job Responsibility:
Pipeline Strategy & Planning: Using the data & results available, develop and execute comprehensive marketing strategies aligned with Nintex’s overall business objectives, driving pipeline and revenue in the areas targeted
Campaign Management: Definition and execution campaigns, including KPI’s, with our GTM teams and Partners to drive top of funnel leads, which convert to pipeline
Event Management: Responsible for the strategy and selection of in region sponsored events, in alignment with target audiences and sales plays
Marketing Collateral: Based on existing assets and new campaign requirements, work closely with Product Marketing, Corporate Comms/Brand, Creative and Product Marketing Teams to build a library of marketing materials to reflect the value proposition for the GTM motion
Relationship Management: Build and cultivate strong cross functional relationships with key stakeholders within the GTM organisations to align marketing efforts, set objectives, targets and KPI’s within Sales, Partner and Marketing channels
Performance Monitoring & Optimisation: Work with the Reporting/Performance teams to ensure optimal setting, and measurement of Campaign KPI’s in the testing framework
Requirements:
Strategic thinking with a strong bias for execution – proven track record of leading and delivering results through cross-functional teams in high growth environments
The ability to influence a wide audience at all levels and to work cross-functionally, partnering across Marketing, Partner Team, Sales, Customer Success, Finance, and Channel Partners
Understanding of core digital channels (paid search, paid social, email nurture, direct mail, etc.) from strategy all the way through to execution and outcomes
Strong positioning and storytelling skills with the experience to take in ideas from a broad set of stakeholders and narrow them down to a sharp and concise message
Strong presentation and public speaking skills are also desirable
Outstanding analytical capabilities and attention to detail – constantly demonstrating an understanding of the data, analyzing results and seeking continuous improvement
6+ years of marketing at a B2B SaaS company
Business proficiency in French
B. A. or B.S. required, MBA or another advanced degree preferred
What we offer:
Global Gratitude and Recharge Days
Flexible, paid time off policy
Employee wellness programs and counseling resources
Meaningful peer recognition and awards
Paid parental leave
Invention/patenting assistance
Community impact, paid volunteer time, and opportunities
Intercultural learning and celebration
Multiple tools through which to learn and grow, and an incredible global community
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