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Marketing Manager - DACH region

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Outpost24 Group

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Location:
Germany

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Category:
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Contract Type:
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Salary:

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Job Description:

Specops is seeking a high-performing Marketing Manager to join our team dedicated to the DACH (Germany, Austria, Switzerland) region. In this role, you will transition from simple execution to full-scale campaign ownership. Reporting to the Head of New Business Campaigns, you will be responsible for the strategic planning, project management, and end-to-end delivery of integrated marketing programs. You are not just a contributor; you are the driver of the new business pipeline, ensuring our brand dominates the cybersecurity space in your respective territory.

Job Responsibility:

  • Design and lead end-to-end integrated campaigns across digital, events, and demand generation channels tailored to your specific market (NA or DACH)
  • Act as the primary project manager for regional initiatives, managing timelines, cross-functional stakeholders (content, design, product marketing), and deliverables to ensure flawless execution
  • Lead the presence at major regional tradeshows, overseeing not just logistics, but the overarching strategy for lead capture, pre-event promotion, and post-event follow-up
  • Conduct deep market research to identify high-growth opportunities and competitive threats, adjusting regional tactics accordingly
  • Oversee the development of high-performing digital marketing assets and content syndication programs
  • Partner directly with Sales teams to ensure marketing efforts are synced with sales goals and that leads are transitioning effectively through the funnel
  • Manage and optimize the regional marketing budget, ensuring every dollar is allocated for maximum ROI and processing all financial reporting for your territory
  • Take ownership of campaign data, providing leadership with sophisticated analysis and actionable insights to pivot or scale strategies
  • Identify bottlenecks in the current marketing workflow and implement new tools or processes to increase efficiency

Requirements:

  • 5+ years of experience in B2B marketing, with a proven track record of managing (not just supporting) online and offline campaigns
  • Native or professional-level proficiency in German (written and verbal) and professional-level English
  • Direct experience in B2B Tech/SaaS is required
  • a background in cybersecurity is a significant advantage
  • Advanced proficiency in HubSpot (or similar Marketing Automation) and Salesforce (CRM) for tracking, reporting, and lead management
  • A strong understanding of the B2B marketing funnel, TOFU/MOFU/BODU frameworks and CAC (Customer Acquisition Cost)
  • Proactive, resilient, and capable of managing multiple high-priority projects simultaneously without losing sight of the goal
What we offer:
  • Strategic Autonomy: You will have the freedom to shape regional strategy and see your ideas come to life from the ground up
  • Global Impact: Work within a flat organizational structure where your voice is heard by leadership and your work directly impacts global revenue
  • Growth Culture: A culture founded on trust and professional development, with a steep learning curve in the high-stakes world of cybersecurity
  • Flexibility: A healthy work-life balance with remote-first options and/or hybrid flexibility in our Philadelphia hub

Additional Information:

Job Posted:
January 20, 2026

Employment Type:
Fulltime
Work Type:
Remote work
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