This list contains only the countries for which job offers have been published in the selected language (e.g., in the French version, only job offers written in French are displayed, and in the English version, only those in English).
Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth. The Marketing Manager for Customer Care & Network Marketing plays a pivotal role in shaping how Barclays engages customers across service channels and branch networks. The role blends strategic planning, creative campaign development, and cross‑functional collaboration to strengthen customer experience, drive engagement, and support frontline teams with impactful marketing initiatives. You will lead marketing initiatives that enhance customer service journeys. You will develop and execute marketing plans for Barclays’ branch and service network, and you will prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards.
Job Responsibility
Lead marketing initiatives that enhance customer service journeys
Develop and execute marketing plans for Barclays’ branch and service network
Prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards
Development and implementation of marketing strategies and delivery that aligns with the banks business objectives
Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives
Development of compelling and targeted content for various marketing channels
Analysis of data to make informed decisions and optimize marketing strategies
Management of the marketing budget, allocating resources to maximise ROI
Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes
Requirements
Strong workload management, with the ability to balance strategic and tactical responsibilities
Proactive mindset, anticipating challenges and identifying opportunities before they arise
Creative problem-solving, with experience developing engaging marketing content and campaigns
Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels
Experience in customer experience, service-led marketing, or network/branch marketing is advantageous
Familiarity with regulated environments and compliance-aligned marketing is preferred
Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer-care and compliance expectations