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Marketing Manager - Customer Care and Network Marketing

United Kingdom, Northampton · Job Posted June 03, 2026
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Job Description

Join Marketing at Barclays to create integrated marketing strategies for Barclays. Your efforts will focus on planning, budgeting, and maximising ROI to enhance brand positioning and achieve commercial growth. The Marketing Manager for Customer Care & Network Marketing plays a pivotal role in shaping how Barclays engages customers across service channels and branch networks. The role blends strategic planning, creative campaign development, and cross‑functional collaboration to strengthen customer experience, drive engagement, and support frontline teams with impactful marketing initiatives. You will lead marketing initiatives that enhance customer service journeys. You will develop and execute marketing plans for Barclays’ branch and service network, and you will prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards.

Job Responsibility

  • Lead marketing initiatives that enhance customer service journeys
  • Develop and execute marketing plans for Barclays’ branch and service network
  • Prioritise and manage a diverse portfolio of projects, ensuring timely delivery while maintaining high creative and operational standards
  • Development and implementation of marketing strategies and delivery that aligns with the banks business objectives
  • Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives
  • Development of compelling and targeted content for various marketing channels
  • Analysis of data to make informed decisions and optimize marketing strategies
  • Management of the marketing budget, allocating resources to maximise ROI
  • Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes

Requirements

  • Strong workload management, with the ability to balance strategic and tactical responsibilities
  • Proactive mindset, anticipating challenges and identifying opportunities before they arise
  • Creative problem-solving, with experience developing engaging marketing content and campaigns
  • Excellent stakeholder communication, able to influence, collaborate, and present confidently across all levels
  • Experience in customer experience, service-led marketing, or network/branch marketing is advantageous
  • Familiarity with regulated environments and compliance-aligned marketing is preferred
  • Financial services background — Experience working within banking, insurance, or regulated financial environments, with an understanding of customer-care and compliance expectations
  • Marketing background — Proven experience delivering marketing campaigns, customer communications, or service-led marketing initiatives
  • CIM marketing qualification — Chartered Institute of Marketing (CIM) certification or equivalent professional marketing qualification

Nice to have

  • Financial services background
  • Marketing background
  • CIM marketing qualification

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